Bushnell Announces the RainGuard HD Hawaiian Adventure Sweepstakes

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FOR IMMEDIATE RELEASE
May 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Announces the RainGuard HD Hawaiian Adventure Sweepstakes

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has announced the RainGuard HD Hawaiian Rainforest Adventure Sweepstakes. The patented RainGuard HD technology is a permanent water resistant and anti-fog coating that causes moisture to bead up and scatter less light, giving users a clear sight picture in unclear conditions.

The grand prize Hawaiian dream vacation includes roundtrip air transportation for two to Kauai, Hawaii, room accommodations for three nights at Outrigger Kiahuna Plantation Resort, an adventure activity package, and a Bushnell RainGuard HD product package.

Four additional prize packages will be awarded:

First Place Prize (3 winners)

Bushnell Legend Ultra HD 8x 42mm Binocular

Bushnell Legend Ultra HD 12–36x 50mm Spotting Scope

Bushnell Backtrack D-Tour GPS

Second Place Prize (5 winners)

Bushnell Legend Ultra HD 8x 42mm Binocular

Third Place Prize (50 winners)

Bushnell BackTrack GPS

Fourth Place Prize (500 winners)

• Bushnell RainGuard Rain Suits

No purchase is necessary to enter or win the sweepstakes, which runs from May 7 through December 31, 2012. For more information about the rules and regulations or to enter, visit www.rainguardhdadventure.com. To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Nikon Announces PROSTAFF® 3 Laser Rangefinder

Nikon has expanded its line of legendary sport optics with the addition of the new PROSTAFF 3 Laser Rangefinder, a pocket-sized tool built for precision, ranging speed and consistency out to 550 yards.

The PROSTAFF 3 is the perfect size and profile for any hunt. It is easy to use in the field with a high profile display, single button control and ergonomic frame. The PROSTAFF 3 measures ranges in either yards or meters and features an automatic power shutoff after the reading has been displayed for eight seconds.

With bright, multicoated 6x optics, the PROSTAFF 3 offers high-resolution images in most lighting conditions. An easy-to-view uncluttered LCD display makes ranging fast and easy, even in bright sunlight. Its compact frame weighs just 6.3 ounces, fits comfortably in a pocket or pack and can be worn on a belt without interfering with your shot.

The PROSTAFF 3 features an exit pupil of 3.5 mm for maximum brightness under less-than-ideal lighting conditions. The eyepiece is adjustable, with a range of +/- 4 diopters, has 18.2 mm eye relief and has a real angular field of view of 6 degrees. The waterproof/fogproof construction makes it the ideal choice for inclement weather.

Suggested retail price for the Nikon PROSTAFF 3 Laser Rangefinder is $179.95 for the black and $199.95 for the REALTREE APG.

Nikon Inc. is the distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of riflescopes, binoculars, Fieldscopes and laser rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Road, Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

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Media Contact:
Chevalier Advertising, Marketing & Public Relations
CJ Davis – cjdavis@chevalier-adv.com
Jonathan Harling – jonathan@chevalier-adv.com

Webyshops Witnesses a Winning 2011

ARLINGTON, TX, February 10, 2012 /24-7PressRelease/ — 2011 Witnessed Webyshops.com having a record setting year. While every company works to improve sales each year, Webyshops.com saw their formula of outstanding customer service, quick shipping, wide selection of quality products, knowledgeable associates and low prices push their sales to quadruple 2010′s sales. This sales growth even surpassed anticipated forecast by twenty percent. Webyshops doesn’t anticipate the records to stop with the 2011 year, they are trending to double sales again in 2012.

“2011 was a pivotal year for us. We had to prove to our vendors that we knew what we were talking about when we asked them for support in terms of financing and inventory. We also had to prove to our customers that we could deliver the level of service they expect from the likes of Zappos and Amazon. We even joked internally, that we ARE the Zappos of the outdoor industry. In the end, it was through patronage of our customers, support of our vendors and relentless dedication to each and every customer by our small, but committed crew that we were able to exceed all the goals we set for ourselves in spite of tough economic and retail conditions. We look forward to another great year in 2012, as we build upon the projects that were launched last year,” states Mikhail Orlov, Webyshops.com.

Sales weren’t the only thing that showed tremendous growth. The Webyshops.com team also grew to double its original size. The team growth hasn’t stopped yet. In order to keep up with the sales growth, staff will also increase at least twenty-five percent in 2012. Another key factor of Webyshops success is the positive encouragement for both professional and personal growth.

Customer Service Quarterback, Renee affirms this stating, “I especially like working with the customers and my coworkers. I find selling scopes both interesting and challenging. I, also, like the way we can grow with the company. Starting from the ground up is a good feeling.”

Kerri, Webyshops’ Warehouse Warrior affirms Renee”s statement “I started here about 4 months ago, didn’t have a clue about the business the patience of the people that work here is phenomenal.” She went on to say, “The warehouse has blown up with inventory over the last month business is good.”

The unexpected but welcomed growth saw the warehouse and offices reach beyond capacity. So much so, Webyshops.com is already scouting for a new location and anticipating a move during the first quarter of 2012.

www.Webyshops.com is a Texas-based sporting goods retailer, specializing in outdoor gear such as riflescopes, binoculars, spotting scopes, flashlights, trail cameras, night vision, rangefinders from all major brands,including Nikon, Bushnell, Leupold, Trijicon, Eotech, Burris, Crimson Trace and others. Based on overwhelming requests from our loyal customers, we continue to expand our product offering with recent additions of categories such as sunglasses and eyewear to dog training collars and beyond. Connect with us on Facebook to stay plugged into your personal outdoor gear connection.

New Eliminator III Offers Extreme Accuracy For Extreme Long-Range Shooting

GREELEY, Colo. (January 17, 2012) - Burris, the unequivocal expert in ballistic laser scopes with automated trajectory compensation, introduces the new Eliminator III. This next-generation laser scope provides expert shooters with a level of sophistication only imaginable before now.

The Eliminator III features a sleek, new design that is similar to traditional riflescopes yet still incorporates state of the art electronics. Other improvements include new ergonomic activation buttons and parallax adjustment from 50 yards to infinity.

Rob Siemers, Burris Company general manager, said, “With the new Eliminator III, we have defined the next generation of modern riflescopes that incorporate technology and electronics with optical design. As the leader in this category, we are excited about the potential these new products will offer to hunters and long-range shooters.”

The current Eliminator’s split-second, automatic trajectory compensation technology has provided shooters with the invaluable ability to place ethical shots on target within seconds, which dramatically extends a shooter’s confidence and ability in the field. Now, the new Eliminator III with its X96 reticle technology provides even more accuracy, more range and a method of windage compensation. All of these elements have been perfected and are available at the push of a button at any magnification.

To achieve even greater accuracy at ranges from 750 to 1,200 yards, the Eliminator III features enhanced the ballistic programming. With the Eliminator III, the shooter enters not only the amount of drop at 750 yards for bullet and load he is shooting, but the ballistic coefficient (BC) for the chosen bullet, as well. The scope can be programmed for more than 1,500 commercially available loads.

An essential element in the Eliminator III is the new X96 reticle, which provides a convenient and accurate method to compensate for wind. Wind compensation is NOT fully automated within the scope; the digital readout displays a 10 MPH Wind Value for the shooter’s specific cartridge at the ranged as a “Dot Value.” The X96 reticle features several dots on each side of the vertical post. These Dots serve as references to the shooter to precisely hold into the wind. The shooter still needs to estimate the cross-wind value himself and also needs to convert the 10MPH Wind Value displayed to the appropriate value for the estimated actual MPH cross-wind value. The shooter then holds into the wind the appropriate “Dot Value” as shown below in the illustration below.

The Eliminator III will retail for $1,499 and will be available at retailers in July.

Founded in 1972 and headquartered in Greeley, Colo., the Burris Company offers a complete line of premium optics which includes riflescopes for hunting, competition, law enforcement and military; handgun scopes; binoculars; spotting scopes; mounts and accessories. For more information, write to the Burris Company, 920 54th Avenue, Ste. 200, Greeley, CO 80634. For detailed product information, visit the company website at www.burrisoptics.com. Visit us on Facebook at www.facebook.com/BurrisOptics.
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Eliminator III Specifications:
Length (Inches) 15.75 (max)
Weight (oz) 26
Actual Magnification (low) 4X
Actual Magnification (high) 16X
Field of View (Low/High at 100 yards) 25′ – 7′
Adjustable Parallax (yards) 50 – Infinity
Laser Performance (yards reflective) 1200+
Laser Performance (yards deer) 750+
Battery Life 5000 cycles
Reticle Plane 2nd plane
Adjustment Click Value 1/4 MOA
Eye Relief (minimum range) 3.5″ – 4.0″
Waterproof yes
Fogproof yes
Shockproof yes
Temperature Function 0 – 140 °F

Contact:
Karen Lutto (830) 755-4308
karen@hunteroc.com

Mike Nischalke (703) 385-3595
mike@hunteroc.com
HOC Website: www.hunteroc.com

Vortex enters the rangefinder arena with the Ranger 1000

Vortex

No more complicated displays and menus to wade through
the Vortex Ranger 1000 is here

Middleton, Wis. – Vortex optics met high customer and dealer demand for a quality rangefinder by adding the new Ranger 1000 to its 2012 lineup.

Easy to use with a clean display and highly intuitive menu, the Ranger keeps things simple, yet provides a high level of performance.

Capable of ranging targets to 1,000 yards, the Ranger gives hunters and shooters distance data needed to make accurate shots. Ideal for the vast majority of users, the primary HCD (Horizontal Component Distance) mode displays an angle-compensated distance reading. Scan Mode gives range readings as you pan across the landscape or track a moving animal. Advanced mode offers an option for shooters who want to calculate long-distance/high-angle shots with increased precision. Features 6X magnification and can be set to read in yards or meters to accommodate user preference. Battery indicator displays battery-power status.

Compact, ergonomic and lightweight, the Ranger is easy to pack, fit in a coat pocket or hang around your neck using the included lanyard – but those aren’t the only ways to tote this rangefinder. An adjustable, utility clip mounted to the body offers an innovative way to clip the unit to a belt or other flat edged surface for easy access. Clip can be mounted to right or left side of the unit or completely removed. Fully multicoated lenses deliver optimal light transmission. O-ring sealed for waterproof performance. Runs on common CR2 battery.Limited lifetime warranty.

Ideal for gun hunters, target shooters and bowhunters, the Vortex Ranger 1000 is sure to be a hit – and ensure hits.

American owned, Middleton, Wisconsin based Vortex Optics designs, engineers and distributes a complete line of premium binoculars, riflescopes, spotting scopes, tripods and related accessories. Dedicated to exceptional quality, value and unrivaled customer service, Vortex backs its products with its unconditional, transferable, lifetime VIP-warranty. Built on more than 20 years of experience in the optics industry, Vortex is rapidly emerging as a leading brand in the optics market.

Vortex – The Force of Optics | www.vortexoptics.com

Magnification6 6x
Objective Lens Diameter 22 mm
Range 11-1000 yards
Field of View 315 feet/1000 yards
Eye Relief 17 mm
Weight 7.7 ounces
Length 3.0 inches
Weatherproofing Waterproof

Bushnell Expands its No-Risk Money Back Guarantee

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FOR IMMEDIATE RELEASE
January 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Expands its No-Risk Money Back Guarantee

Overland Park, Kan. Bushnell Outdoor Products, an industry leader in high performance sports optics for more than 60 years, has expanded its Bulletproof Guarantee to include several leading lines of binoculars, riflescopes and spotting scopes and its entire line of hunting laser rangefinders. With the peace of mind that comes from a no-risk, money-back guarantee, consumers can choose Bushnell with added confidence.

Originally introduced with the Legend Ultra HD binocular product line in 2011, Bushnell guaranteed that if customers were not completely satisfied with the product, the company would buy it back, no questions asked for up to one year from the original date of purchase.

For 2012, Bushnell has expanded the Bulletproof Guarantee to cover the Elite, Excursion EX, Legacy WP, Legend Ultra HD and Trophy XLT families of binoculars; Elite, Legend Ultra HD and Trophy XLT families of riflescopes and spotting scopes; and all hunting laser rangefinders.

“At Bushnell performance is everything, and our new Bulletproof Guarantee lets consumers validate that firsthand,” said Phil Gyori, Bushnell Outdoor Products executive vice president of marketing. “Consumers have trusted Bushnell to deliver quality and dependable products for more than 60 years. Now they can try Bushnell risk-free, knowing that we are so confident in our products we stand behind them 100 percent,” added Gyori.

For more information about the Bushnell Bulletproof Guarantee, visit ______________. To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.

Leupold® Products Garner Awards for Excellence

BEAVERTON, Ore. – Leupold® & Stevens, Inc., recently named 2011 Optics Manufacturer of the Year by the National Association of Sporting Goods Wholesalers (NASGW), also earned numerous awards for product excellence over the past year.

Leupold riflescopes, binoculars, spotting scopes and rangefinders received widespread recognition from leading outdoor media and other organizations.

“We are honored to receive the NASGW’s first Optics Manufacturer of the Year award, and greatly appreciate the individual product honors,” commented Pat Mundy, communications manager for Leupold & Stevens, Inc. “We value these awards because they reflect the professional judgment of those who buy, sell, use and evaluate optics nationwide. This is great feedback and motivation for our hundreds of employees who work day in and day out to make products that meet the highest standards of optical performance, mechanical function and rugged durability.”

Other 2011 recognition for Leupold optics includes:

Shooting Industry Academy of Excellence Optic of the Year: VX-R™ 3-9x40mm riflescope
Shooting Industry Academy of Excellence Hunting Product of the Year: RX®-1000i TBR with DNA rangefinder
Outdoor Life Editor’s Choice: BX-3 Mojave® 10x42mm binocular and Golden Ring® 20-60x80mm spotting scope
NRA American Hunter Golden Bullseye Optic of the Year: Redfield® Revolution™ riflescopes
On Target Editor’s Choice: VX®-II 1.5-4x28mm Variable Scout riflescope
Inside Archery Best Buy Silver Awards: Mojave binocular and RX rangefinders

For more information, visit a local dealer, go to www.leupold.com or call 1-800-LEUPOLD.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs hundreds of people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring® optics, Mark 4 riflescopes and Redfield Revolution riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; mounting systems; and optical tools and accessories.

Contact:
Patrick Mundy
(503) 526-1467
pmundy@leupold.com

Jeff Patterson
Swanson Russell
(402) 437-6410
jeffp@swansonrussell.com