LaserLyte Announces New Side Mount Laser for Taurus Revolvers

LaserLyte Announces New Side Mount Laser for Taurus RevolversCottonwood, Ariz. – LaserLyte is thrilled to announce the Side Mount Laser (SML) that fits nearly all Taurus revolvers including the Judge, CIA, Protector and Raging Bull series. The new and inventive SML is easily mounted underneath the rubber grip of the revolver and is the only laser system available that allows the customer to use factory or custom grips and holster the firearm. This is especially exciting for Judge owners because the SML allows the user to utilize a laser, retain the factory Ribber Grips that reduce felt recoil and holster the firearm.

To install the SML simply choose one of two included base plates that fits the revolver, temporarily remove the grip and screw the unit into place. Sight in is simple with common X and Y adjustments.

The SML’s activation switch is strategically placed at the back of the laser and is easily turned on by pressing the button on draw or when holstered. First press of the button produces constant on mode, second press produces pulse mode and third press deactivates the laser. The SML also has a customer-requested auto-off feature that displays a unique flash after five minutes of operation and automatically turns the unit off after six minutes. Press the button at any time to reset this feature that prevents accidental activation and battery depletion. The unit is also easily moved from one Taurus revolver to another.

The compact base unit contains all components necessary for operation – laser, switch, battery and circuitry. The unit body is constructed from 380A die cast aluminum and the plates are made of 4130 hardened chromoly steel. The SML is powered by four 377 batteries that provide five hours of normal usage in constant on mode and ten hours in pulse mode. Normal usage is defined as one minute on and one minute off. This test mimics actual usage where the unit is turned on and off and the battery is given time to automatically regenerate. LaserLyte offers discounted batteries on its website.

LaserLyte Side Mount Laser Specifications:

- Product Number: CK-TA
- Compatible Firearms: Fits most Taurus revolvers with rubber grips
- Power Output: Class IIIA, 5mw
- Laser module: 650nm
- Batteries: four 377 batteries
- Battery Life: 5 hrs. constant on, 10 hrs. pulse mode (normal usage)
- Weight (with plate): .875 oz., 23 g
- Length/Width/Height: .85 in./.42 in./1 in., 21.59 mm/ 10.67 mm/ 25.40 mm
- Range at Night: 500 yd., 457.2 m
- MSRP: $149.95

LaserLyte, the leader in laser technology, is the shooting and hunting division of P&L Industries. The company strives to heighten the experience of shooting by offering high quality, competitively priced lasers and other firearms accessories. For additional information about LaserLyte, visit www.laserlyte.com.

Contact:
Chevalier Advertising Marketing & Public Relations
Chuck Fretwell – chuckf@chevalier-adv.com
Kristin Hunt – kristinh@chevalier-adv.com

LaserLyte Announces New Side Mount Laser for Taurus Revolvers

Cottonwood, Ariz. – LaserLyte® is thrilled to announce the Side Mount Laser (SML) that fits nearly all Taurus® revolvers including the Judge, CIA, Protector and Raging Bull series. The new and inventive SML is easily mounted underneath the rubber grip of the revolver and is the only laser system available that allows the customer to use factory or custom grips and holster the firearm. This is especially exciting for Judge owners because the SML allows the user to utilize a laser, retain the factory Ribber Grips® that reduce felt recoil and holster the firearm.

To install the SML simply choose one of two included base plates that fits the revolver, temporarily remove the grip and screw the unit into place. Sight in is simple with common X and Y adjustments.  The SML’s activation switch is strategically placed at the back of the laser and is easily turned on by pressing the button on draw or when holstered. First press of the button produces constant on mode, second press produces pulse mode and third press deactivates the laser. The SML also has a customer-requested auto-off feature that displays a unique flash after five minutes of operation and automatically turns the unit off after six minutes. Press the button at any time to reset this feature that prevents accidental activation and battery depletion. The unit is also easily moved from one Taurus revolver to another.

The compact base unit contains all components necessary for operation – laser, switch, battery and circuitry. The unit body is constructed from 380A die cast aluminum and the plates are made of 4130 hardened chromoly steel. The SML is powered by four 377 batteries that provide five hours of normal usage in constant on mode and ten hours in pulse mode. Normal usage is defined as one minute on and one minute off. This test mimics actual usage where the unit is turned on and off and the battery is given time to automatically regenerate. LaserLyte offers discounted batteries on its website.

LaserLyte Side Mount Laser Specifications:

- Product Number: CK-TA
- Compatible Firearms: Fits most Taurus revolvers with rubber grips
- Power Output: Class IIIA, 5mw
- Laser module: 650nm
- Batteries: four 377 batteries
- Battery Life: 5 hrs. constant on, 10 hrs. pulse mode (normal usage)
- Weight (with plate): .875 oz., 23 g
- Length/Width/Height: .85 in./.42 in./1 in., 21.59 mm/ 10.67 mm/ 25.40 mm
- Range at Night: 500 yd., 457.2 m
- MSRP: $149.95

LaserLyte, the leader in laser technology, is the shooting and hunting division of P&L Industries. The company strives to heighten the experience of shooting by offering high quality, competitively priced lasers and other firearms accessories. For additional information about LaserLyte, visit  HYPERLINK “http://www.laserlyte.comwww.laserlyte.com.

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MEDIA CONTACT:

Chevalier Advertising Marketing & Public Relations
Chuck Fretwell – chuckf@chevalier-adv.com
Kristin Hunt – kristinh@chevalier-adv.com

MEDIA RESOURCES:

LaserLyte: www.laserlyte.com

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Smith & Wesson Introduces New Model S&W500™ Bone Collector™ Revolver

New X-Frame Revolver Built In Collaboration with Professional Hunter Michael Waddell

SPRINGFIELD, Mass. – Smith & Wesson® Corp., the legendary 158-year old firearms maker, has introduced a new X-Frame model in collaboration with Professional Hunter Michael Waddell – the S&W500™ Bone Collector™. Engineered by the Smith & Wesson Performance Center, the Model S&W500 Bone Collector combines old-world craftsmanship with modern advancements into a new-age hunting revolver. This firearm is powerful, functional and capable of harvesting about any big-game animal on Earth. The Model S&W500 Bone Collector embodies the look, feel and attitude of Waddell’s latest television venture, “The Bone Collector,” airing on The Outdoor Channel.

Delivering more than a ton and a quarter of muzzle energy, the Model S&W500 earned the distinction as the most powerful production revolver when introduced. Built on the company’s X-Frame, the Model S&W500 provides today’s hunters with a well-balanced and manageable firearm when stalking large or dangerous game. Chambered for five rounds of .500 S&W Magnum®, the new Bone Collector revolver is manufactured with a stainless steel frame, cylinder and 10.5-inch barrel design. The S&W500 Bone Collector is standard with a two-tone finish, synthetic rubber grips along with the company’s renowned smooth double-action and crisp single-action trigger pull. To help aide in recoil management, the Model S&W500 is also standard with a full 360-degree muzzle compensator.

Equipped with a variety of special features that only the individual attention of master gunsmiths can achieve, the Model S&W500 Bone Collector is hand-cut and fit to insure top-notch accuracy and precision. Additional Performance Center features include a heavy-duty ball detent lock-up between the cylinder crane and frame along with a chrome-flashed hammer and trigger. The trigger on the Model S&W500 Bone Collector also features an over-travel stop and the revolver is standard with a Performance Center action job. All these features contribute to a revolver capable of answering the needs of any serious handgun hunter.

“We are excited to offer hunters a great option for taking their hunting adventure to the next level,” said Tom Kelly, Vice President of Marketing for Smith & Wesson. “Handgun hunting is becoming more popular than ever with many states now offering a handgun hunting season or allowing handguns to be used during rifle season. Whether used for harvesting wild boar or whitetail deer, its popularity has exploded. The new Bone Collector is the latest in the extensive line of hunting handguns from Smith & Wesson. Providing today’s hunter with sufficient power and long range accuracy, handguns like this new S&W500 enable users to move easily through areas with thick vegetation that often prove difficult to navigate with a long gun.”

The Model S&W500 Bone Collector weighs in at 79.3 ounces and has been fitted with a red ramp front sight and an adjustable black blade rear sight to help aid in target alignment. When traditional sights are not being used, hunters will appreciate the integral weaver base located on top of the barrel, which allows for optics to be easily mounted. For convenient carrying once in the field, a swivel mount bolt sling has been added. Adding to its allure, the new Model S&W500 is engraved with the Bone Collector logo on the frame and will have a limited run of 1,000 units.

For more information on the Model S&W500 Bone Collector, including availability and pricing, please visit www.smith-wesson.com or call (800) 331-0852.

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com;www.usrgrab.com; or www.tcarms.com.

Contact:
Matt Rice
Blue Heron Communications
(800) 654-3766
matt@blueheroncomm.com

Smith & Wesson Announces New J- Frame Consumer Promotion

Smith & Wesson Announces New J- Frame Consumer PromotionSmith & Wesson’s new “Carry with Confidence” promotion offers a consumer rebate on purchases of new small j-frame revolvers, all of which are proudly made in The USA.

This promotion runs from August 2nd through December 31st, 2010.

Promotion Details:

Purchase any small j-frame revolver* in .38 S&W Special or 357 Magnum and receive a Smith & Wesson $50 mail-in-rebate.

*Eligible Models: 36, 40, 42, 340, 360, 437, 438, 637, 638, 642, 642LS, 60, 60LS, 640, 649, 442, 340PD, 360PD, M&P340, M&P360, 637CT, 638CT, 642CT, M&P340CT.

Promotion excludes BODYGUARD® 38 Revolvers and models chambered in .22LR, .22 Magnum, .32 H&R Magnum & .327 Federal Magnum.

Consumers will need to submit a completed redemption coupon and dated sales receipt to Smith & Wesson to redeem the factory rebate. Request must be postmarked by January 15, 2011.

For full promotion details and to download rebate coupons visit the Smith & Wesson web site.

Dealer Resources:
Carry with Confidence Promotion Webpage (http://www.smith-wesson.com/webapp/wcs/stores/servlet/Category4_750001_750051_762155_-1_757992_757992_image)

Carry with Confidence Rebate Coupon PDF (http://www.smith-wesson.com/wcsstore/SmWesson2/upload/other/promos/SW_CC_Revolver_Coupon.pdf)

View Smith & Wesson Small (J) Frame Revolvers (http://www.smith-wesson.com/webapp/wcs/stores/servlet/Category4_750001_750051_757768_-1_757767_757751_image)

Dealer Contact:
Smith & Wesson (800) 331-0852
Consumer Rebate Inquiry Line (866) 963-7933