Sitka Gear Introduces Contrail

Posted on June 7, 2011 by Alesia

NAPA, CA. Sitka Gear, introduces the new Contrail Shirt. When you are traversing a ridge top where the wind chill is a whipping 10 degrees Fahrenheit you don’t want to be lugging a bulky jacket for wind protection. The Contrail Shirt incorporates stitch-less/welded seams with an extremely breathable 4-Way stretch fabric, to make it lightweight enough you will not even know you have it on, while still being 100% windproof and durable.

In addition to the aggressive design, Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE® OPTIFADE® Concealment, the first-ever concealment based on the science of animal vision.

Contrail Shirt Features
GORE® OPTIFADE® Concealment Open Country pattern
Stitchless/Welded Seams
4-Way Stretch Fabric
100% Windproof
Available in sizes ranging from Medium to 3XL
Suggested Retail Price $199

About Sitka Gear, Inc.
Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

About W.L. Gore & Associates (www.gore-tex.com)
Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

Contact:
Jeff Bergmann (763) 232-5452 or Jeff@providencemarketinggroup.net

Dream Season® Early Season™ Apparel Features Xtreme Lightweight Technology

Posted on June 7, 2011 by Alesia

Robinson Outdoors-DS EARLYSEASON JACKET MOBUI	Robinson Outdoors-DS EARLYSEASON PANT MOBUI
JPG (lo-res) – JPG (hi-res)	JPG (lo-res) – JPG (hi-res)
Press Release Word Doc

FOR IMMEDIATE RELEASE
January 2011

FOR MORE INFORMATION:
Madi Salisbury
Robinson Outdoors
800-397-1827
msalisbury@robinsonoutdoors.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it

Dream Season® Early Season™ Apparel Features Xtreme Lightweight Technology

CANNON FALLS, MN – From pre-season through mid-season or in Southern climates, hunters not only need to worry about scent control but also heat and humidity. Selecting the proper outer garment with scent control is key to your comfort and success. The XLT™ Early Season is the ultimate choice for System Layer Three when the temperature rises and you want to drop an early season trophy.

The XLT™ (Xtreme Lightweight Technology) utilizes ScentBlocker® Activated Carbon fused between super-soft outer fabric and embossed inner lining to create a single layer that is lightweight, breathable and comfortable. 4 Direction Stretch™ provides superior comfort, fit and freedom of movement. The inherent multi-direction stretch also allows maximum breathability. S3® antimicrobial technology helps keep the garment smelling fresh longer.

Dream Season® Early Season™ gear features:

ScentBlocker® SPF 50 activated carbon with increased carbon loading
S3® antimicrobial technology to aid in odor control
XLT™ Xtreme Lightweight Technology
4 Direction Stretch™ comfort
Wicks away moisture from the body
BodyLock™ collar, cuffs, waist and ankle
Jacket features innovative safety harness slit in back for easy attachment and concealment
Adjustable/removable armguard to fit right or left
Diamond crotch gusset for maximum mobility
Contoured seat and knees
Sizes: M-3XL
Mossy Oak Break-Up® Infinity™

For more information on the ScentBlocker product line and complete scent elimination process log on to, www.scentblocker.com.

Robinson Outdoors produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries and Mossy Oak Properties.

###

IT’S NOT A PASSION. IT’S AN OBSESSION

Women’s TEK-4 –Hunter’s Specialties Scent-A-Way TEK 4 Garments Now Available To Fit Female Hunters

Posted on May 23, 2011 by Alesia

Heavyweight TEK-4 Base Layer Pants	Lightweight TEK-4 Base Layer Pants
JPG (lo-res) – JPG (hi-res)	JPG (lo-res) – JPG (hi-res)
Heavyweight TEK-4 Base Layer Shirt	Lightweight Tek-4 Base Layer Shirt
JPG (lo-res) – JPG (hi-res)	JPG (lo-res) – JPG (hi-res)
TEK-4 Ladies Briefs	Press Release Word Doc
JPG (lo-res) – JPG (hi-res)	Press Release Word Doc

MEDIA INQUIRIES:
Mike Capps
(573) 898-3422
E-mail: mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
Online Pressroom: www.howardcommunications.com

DATE: January 2011
FOR RELEASE: On Receipt

Hunter’s Specialties® Scent-A-Way™ TEK 4™ Garments
Now Available to Fit Female Hunters

Hunter’s Specialties Scent-A-Way™ TEK 4™ base layer clothing has proven to be highly effective in controlling human odor and helping hunters to be more successful in the field.

For 2011 Scent-A-Way TEK 4 clothing will be available in women’s sizes specifically tailored to fit the female form for enhanced fit and comfort. Now the ladies can have the same level of odor control, perspiration management, thermal properties and comfort as their male counterparts.

Scent-A-Way TEK 4 utilizes state-of-the-art silver technology to permanently control odor caused by bacteria. Scent-A-Way TEK 4 uses up to 33% more silver than other available silver- based garments, providing unmatched odor control. Nylon threads that are permanently encapsulated in pure silver are woven into the garment, as opposed to the silver being sprayed on, dyed or dipped, so the odor controlling properties last for the life of the garment.

Scent-A-Way TEK 4 garments offer easy care. They are durable and fade resistant and can be washed with other clothing. Unlike carbon-based clothing, which has limits on how much odor it can absorb and requires special treatment to be recharged, Scent-A-Way TEK 4 will continue to control odors on the last day of the hunt as well as it did on the first.

The garments are also designed and engineered to provide permanent moisture management. They incorporate “catch, move and release” technology, which traps moisture and moves it away from the body where it can be treated by the silver and evaporated away. This keeps the hunter dry and comfortable under a wide range of weather conditions. This treatment is permanent, lasting the life of the garment.

Scent-A-Way TEK 4 has unique thermal properties, keeping users warm when it is cold and cool when the temperature rises. Silver is one of the most thermally conductive elements on the planet, helping to optimize body temperature control. The clothing is breathable, extremely comfortable and is comparable to wearing silk.

Women hunters now have a complete scent control clothing system that fits to help them increase their success in the field. Odor control, moisture management, thermal control, durability and comfort are all available with Scent-A-Way TEK 4 clothing.

Base layer pants and tops in both light and heavy weight versions and high cut briefs are available in the new women’s sizes. Headnets, gloves, socks, baseball caps and fleece caps are also available. The base layer shirt and pants come in RealTree® AP HD® with a pink Scent-A-Way accent. The high-cut briefs are available in black and feature the Hunter’s Specialties TEK 4 logo in pink.

Minimum advertised prices are:

Lightweight Tops and Pants – $54.99 each
Heavyweight Tops and Pants – $69.99 each
Hi-cut Briefs – $10.95 each
Gloves – $14.99 to $24.99
Caps – $12.99 to $19.99
Socks – $14.99 to $19.99
Headnets - $14.99 to $19.99

For more information, log onto the Hunter’s Specialties website at www.hunterspec.com, write to 6000 Huntington Court NE, Cedar Rapids, Iowa 52402, or call a Consumer Service Specialist at 319-395-0321.

###

Watch Hunter’s Specialties Outdoors on the Outdoor Channel

Terramar Sports Teams Up With Mossy Oak

Posted on May 7, 2011 by Alesia

TARRYTOWN, NY- The Terramar GEO Grid Fleece is a versatile mid-layer that is perfect for layering or as a stand alone piece in warmer weather. GEO Fleece is Terramar’s warmest temperature control layer. The dual surface knitting system incorporates high-loft grid channels for enhanced breathability and effective moisture transport.

GEO Grid Fleece Crew and Pant features:
• ec2® Qwik-Dri™ Thermoregulation Comfort Technology
• Ultra Fresh® for odor control
• 95% micro-polyester 5% Spandex
• Flat seam construction
• UPF 50+

The GEO Grid Fleece crews and pants are available in the new Mossy Oak Break-Up® Infinity™ pattern. Featuring unprecedented depth, unequaled detail and elements with remarkable contrast, Break-Up Infinity truly offers hunters another dimension in camo.

The Terramar GEO Grid fleece is part of the Terramar Sports Body-Sensors collection. For more information, log on to www.terramarsports.com.

Terramar Sports produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries and Mossy Oak Properties.

FOXPRO Introduces First Vest Specifically for Predator Hunters

Posted on April 5, 2011 by Alesia

Duck hunters, upland hunters and turkey hunters have long understood the need for a vest to keep equipment organized, handy and to make sure nothing is forgotten. FOXPPRO, the undisputed leader in premium electronic game calls introduces the Furtaker Predator Vest. The new Furtaker Vest features 20 pockets designed to hold and organize everything a serious predator hunter needs – your FOXPRO caller, remote, AR clips, rifle and shotgun ammo, range finder, binoculars, hand calls, even a water bottle.

Non-slip shoulder pads makes carrying you firearm more comfortable. Six “D” rings give you a place to attach accessories. A vented back panel keeps you dry while moving or in warm weather. A built-in, conforming padded back rest assures in-the-field comfort. A 2 ½” thick foam seat pad deploys to assure a comfortable seat no matter where you sit. Built-in lanyards make for organized, noise-free carrying of hand calls/accessories.

The Furtaker Vest is fully adjustable so one size fits all. And, it was designed by FOXPRO’s staff, all seasoned predator hunters, so you know it’s well thought out and made to last! To learn more about FOXPRO’s Furtaker Vest, visit www.gofoxpro.com or visit your local FOXPRO dealer to see it for yourself!

Contact:
Mike Dillon (717) 248-2507

SHE VINTAGE CAMO HOODIE – CASUAL WARMTH

Posted on March 10, 2011 by Alesia

SHE Outdoor Apparel brings a popular sportswear design to their Camo Collection, the Vintage Hoodie. The roomy hooded pullover is ideal for afternoons in the woods or around the campfire.

The pre-distressed Vintage hoodie has exposed coverstitch styling with deep kangaroo hand pockets accented with brown trim. Contrast color blocking on the hood as well as the cuffs and waistline give the hoodie feminine style.

SHE’s “S” logo is embroidered on the chest and the hood has a draw cord. The 430-gram polyester and cotton brushed back fleece will keep her warm on mild days and evenings. The SHE Vintage Hoodie is available in Realtree AP HD, sizes XS-XXL and retails for $40.

SHE Outdoor Apparel is a Texas-based company that designs and produces the highest quality women’s outdoor clothing in safari, upland, camouflage, shooting, adventure and lifestyle collections. For more information about SHE Outdoor Apparel, visit www.shesafari.com.

LACROSSE FOOTWEAR DEBUTS NEW SNAKE BOOT LINE FOR SPRING 2011

Posted on March 10, 2011 by Alesia

Adder Scent HD	Coil Scent HD
JPG (lo-res) – JPG (hi-res)	JPG (lo-res) – JPG (hi-res)
Venom Scent HD	Youth Venom Scent HD

FOR IMMEDIATE RELEASE
January, 2010

FOR MORE INFORMATION:
Laurie Shaw, LaCrosse
lshaw@lacrossefootwear.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
503.262.0110 x1381
Mike Capps, Howard Communications, Inc.
mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it
573.898.3422

Give Me Tougher, Lighter, More Comfortable Snake Boots, or Give Me Death

PORTLAND, Ore. – LaCrosse Footwear is rolling out its newest styles of snake boots for Spring 2011 – the Venom Scent HD™, Adder Scent HD™ and Coil Scent HD™. Designed to be more flexible, maneuverable and unstoppable than ever before, these latest offerings will allow you to navigate venomous snake territory safely and with ease. All Spring 2011 styles are now available.

All snake boot styles from LaCrosse are 100% waterproof, scent-free and provide 360° snake-proof protection. They feature Hyper-Dri™ lining, an odor-fighting internal membrane, an EVA midsole and PU footbed for added cushioning, and a reinforced abrasion-resistant toe cap.

Venom Scent HD™ is the pinnacle of snake boots available on the market today and offers increased comfort and durability for the most rugged terrain. The boot is made of leather and 1000 Denier nylon uppers in an 18″ lace-up design, and features a side zipper for easy on and off. The Venom Scent HD comes in RealTree® APG HD® and is available in men’s 5- 14M with half sizes through 12, and 8-13W with half sizes through 12. MSRP is $139.95. Youth sizes are also now available at $99.95.

Adder Scent HD™ offers the ultimate in impenetrable snake boot comfort with more flexibility and maneuverability than ever before. In an 18″ silhouette, the Adder Scent HD has a low lug, athletic performance outsole design allowing for superior contact on various terrains. The full-grain leather and 1000 Denier nylon boot comes in Mossy Oak® Infinity® and is available in men’s 7-14M with half sizes through 12, and 8-13W with half sizes through 12. MSRP is $139.95.

Coil Scent HD™ is the most breathable, most lightweight snake boot in the collection. Also an 18″ boot, the Coil Scent HD offers great contact on rugged terrain, features a side zipper for easy on and off, a new in-the-boot striker holder and rear gusset for added comfort. This boot is made of 1000 Denier nylon in RealTree® APG HD®, and is available in men’s 7-14M with half sizes through 12, and 8-13W with half sizes through 12. MSRP is $149.95.

“Snake boots are traditionally stiff and bulky, and we wanted to change that,” says Justin Behnke, LaCrosse Product Line Manager for Hunt. “These new snake boots from LaCrosse offer all the protection you could ask for from a snake boot along with total comfort and maneuverability. After all, if it’s too uncomfortable to wear in the first place, you won’t be protected when you need it most.”

The latest snake boot styles for Spring 2011 are available now at local resellers and on the LaCrosse website.

About LaCrosse Footwear, Inc.

LaCrosse Footwear, Inc. is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner® and LaCrosse brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors and retailers in Asia, Europe and Canada. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at www.lacrossefootwear.com and www.danner.com

Browning Announces the Return of Hydro-Fleece Waterproof Apparel

Posted on February 21, 2011 by Alesia

Browning Announces the Return of Hydro-Fleece Waterproof Apparel

Hydro Fleece Prima Loft Bib	Hydro Fleece Prima Loft Jacket

Hydro Fleece PrimaLoft Parka	Hydro Fleece Soft Shell Jacket

MEDIA INQUIRIES
Contact: Paul Thompson
(801) 876-2711 ext. 3229

FOR IMMEDIATE RELEASE
January 2011

Browning Announces the Return of Hydro-Fleece Waterproof Apparel

Morgan, Utah – For 2011 Browning is excited to announce the return of Hydro-Fleece – the original waterproof fleece pioneered by Browning in 1993 to give hunters ultra-quiet, waterproof clothing to keep them warm and dry. New innovations and state-of-the-art fabrics make the re-introduction of Browning Hydro-Fleece better than ever. The new softer, quieter Hydro-Fleece fabric has an improved water shedding treatment on the fabric surface and also features Browning’s new HMX™ bi-component waterproof and breathable outer shell fabric with OdorSmart™ anti-microbial lining that helps control the bacteria that causes human odor. New insulated models feature ultra-warm, quiet and lightweight PrimaLoft® Sport insulation that provides the highest warmth-to-weight ration of any synthetic insulation.

New updated Hydro-Fleece models will include a PrimaLoft® Parka, Jacket, Bib and Pant as well as a Hydro-Fleece Soft Shell Jacket and Pant. 3-layer Hydro-Fleece Soft Shell models add a new dimension with a form-fitting design to minimize weight and bulk. The 3-layer fabric features new Hydro-Fleece fabric on the outside with smooth, fully-taped knit lining on the inside for ease of movement. All will be offered in the Mossy Oak Break-Up Infinity camo pattern.

Hydro Fleece PrimaLoft Parka, Suggested Retail, $300.00, PrimaLoft Jacket, Suggested Retail, $268.00 and PrimaLoft Bib Suggested Retail, $210.00. Hydro-Fleece Soft Shell Jacket Suggested Retail, $232.00, Soft Shell Pant, Suggested Retail, $198.00.

Browning Announces Return of Hydro-Fleece Waterproof Apparel

Posted on February 21, 2011 by Alesia

Morgan, Utah – For 2011 Browning is excited to announce the return of Hydro-Fleece – the original waterproof fleece pioneered by Browning in 1993 to give hunters ultra-quiet, waterproof clothing to keep them warm and dry. New innovations and state-of-the-art fabrics make the re-introduction of Browning Hydro-Fleece better than ever. The new softer, quieter Hydro-Fleece fabric has an improved water shedding treatment on the fabric surface and also features Browning’s new HMX™bi-component waterproof and breathable outer shell fabric with OdorSmart™ anti-microbial lining that helps control the bacteria that causes human odor. New insulated models feature ultra-warm, quiet and lightweight PrimaLoft®Sport insulation that provides the highest warmth-to-weight ration of any synthetic insulation.

New updated Hydro-Fleece models will include a PrimaLoft®Parka, Jacket, Bib and Pant as well as a Hydro-Fleece Soft Shell Jacket and Pant. 3-layer Hydro-Fleece Soft Shell models add a new dimension with a form-fitting design to minimize weight and bulk. The 3-layer fabric features new Hydro-Fleece fabric on the outside with smooth, fully-taped knit lining on the inside for ease of movement. All will be offered in the Mossy Oak Break-Up Infinity camo pattern.

Contact:
Paul Thompson pault@browning.com

Sitka Gear Goes Fanatical on Whitetail

Posted on January 27, 2011 by Alesia

NAPA, CA. Sitka Gear, the industry leader in performance hunting gear, introduces the Fanatic Jacket and Bibs featuring the Optifade® Forest concealment pattern. This marquee product offering has been specifically and scientifically designed for the hardcore whitetail hunter.

A key design feature on the Fanatic Jacket is its diagonal zipper design, which allows for a kangaroo pocket for hunters to keep their hands warm and ready for that next shot. This feature also places the zipper on the hunter’s shoulder and not in front of their chin.

The fully articulated arms, knees and seat eliminate the bulkiness and make it very comfortable, perfect for extended sits. In addition, the bibs feature an aggressive knee articulation for superior comfort and performance while on the stand. The Fanatic Jacket also incorporates a grunt tube slot and range finder pocket, making this the ultimate and most versatile jacket for whitetail hunters on the market.

The Fanatic Jacket and Bib Specs:

• 130 grain Primaloft insulation

• WINDSTOPPER® fabric

• Removable Hood

• Internal wrist gaskets to seal in warmth

• Full side zips on bibs for ventilation and easy on/off

• Cargo pockets for gear

• GORE® OPTIFADE® Forest pattern

• Available in sizes small to 3XL

• MSRP: Jacket $369 Bib: $329

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORE® OPTIFADE® Concealment, the first-ever concealment based on the science of animal vision. The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment. The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

About W.L. Gore & Associates (www.gore-tex.com)

Perhaps best known for its consumer products like GORE-TEX® fabric and ELIXIR® guitar strings, Gore is a leading manufacturer of thousands of advanced technology products for the electronics, industrial, fabrics and medical markets. The company is headquartered in Newark, Delaware, posts sales of approximately $2.6 billion, and employs 9000 associates at 30 locations throughout the world.

Contact:
Jeff Bergmann 763.232.5452 or Jeff@providencemarketinggroup.net

WebyShops Blog

Product reviews and more…

Category Archives: Clothing

Sitka Gear Introduces Contrail

Dream Season® Early Season™ Apparel Features Xtreme Lightweight Technology

Women’s TEK-4 –Hunter’s Specialties Scent-A-Way TEK 4 Garments Now Available To Fit Female Hunters

Terramar Sports Teams Up With Mossy Oak

FOXPRO Introduces First Vest Specifically for Predator Hunters

SHE VINTAGE CAMO HOODIE – CASUAL WARMTH

LACROSSE FOOTWEAR DEBUTS NEW SNAKE BOOT LINE FOR SPRING 2011

Browning Announces the Return of Hydro-Fleece Waterproof Apparel

Browning Announces Return of Hydro-Fleece Waterproof Apparel

Sitka Gear Goes Fanatical on Whitetail