Know someone that can’t find their way out of a paper bag? What about a shopaholic forever “misplacing” their car at the mall? Or a person that likes to be well prepared just in case they should lose their way when adventuring in the outdoors? Then now is the time to purchase Bushnell’s BackTrack D-TOUR to help them find their way. If you purchase the D-Tour from now until June 15th, you are eligible for a $25 mail-in rebate. Click here for the details.
Category Archives: GPS
Bushnell Introduces the Second Generation of the Original BackTrack GPS
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FOR IMMEDIATE RELEASE
April 2012 |
MEDIA INQUIRIES: Mike Capps (573) 898-3422/ mcapps@howardcommunications.com Paul Arnhold – Bushnell Outdoor Products (913) 752-6105 / parnhold@bushnell.com |
Bushnell Introduces the Second Generation of the BackTrack Personal GPS
Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced a sleek updated version of its original BackTrack GPS. With a new ergonomic design 20 percent smaller than the original and a budget-friendly price, the BackTrack is a must have for people who enjoy the outdoors.
Several years ago Bushnell recognized the need for a simplified GPS device that would help consumers easily get from point a to point b. In 2007, the company introduced the BackTrack, a personal GPS device that provided users with simple distance and direction back to any location. With just two buttons and an easy-to-read display, the BackTrack was an instant hit with consumers looking for simple yet reliable GPS device.
Redesigned for 2012, the BackTrack combines advanced GPS technology with a digital compass and simple user interface that allows users to save up to three locations. Whether it’s marking a car in a crowded parking lot or a campsite in the woods, the BackTrack provides distance (yards/miles or meters/kilometers) and a directional arrow to any of the three saved locations at the push of a button. In addition, the BackTrack can be used as a digital compass.
The BackTrack will operate for 14-16 hours on 2 AAA batteries. With the push of a button, the grayscale LCD screen is quickly backlit and ready for use in low-light conditions. Available in April 2012 for a suggested retail price of $59.99, the BackTrack will be available in three color combinations: black/green, orange/black and grey/grey.
For more information about the BackTrack, visit the GPS product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.
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Bushnell Introduces the Second Generation of the Original BackTrack GPS
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Press Release Word Doc |
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FOR IMMEDIATE RELEASE
April 2012 |
MEDIA INQUIRIES: Mike Capps (573) 898-3422/ mcapps@howardcommunications.com Paul Arnhold – Bushnell Outdoor Products (913) 752-6105 / parnhold@bushnell.com |
Bushnell Introduces the Second Generation of the BackTrack Personal GPS
Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has introduced a sleek updated version of its original BackTrack GPS. With a new ergonomic design 20 percent smaller than the original and a budget-friendly price, the BackTrack is a must have for people who enjoy the outdoors.
Several years ago Bushnell recognized the need for a simplified GPS device that would help consumers easily get from point a to point b. In 2007, the company introduced the BackTrack, a personal GPS device that provided users with simple distance and direction back to any location. With just two buttons and an easy-to-read display, the BackTrack was an instant hit with consumers looking for simple yet reliable GPS device.
Redesigned for 2012, the BackTrack combines advanced GPS technology with a digital compass and simple user interface that allows users to save up to three locations. Whether it’s marking a car in a crowded parking lot or a campsite in the woods, the BackTrack provides distance (yards/miles or meters/kilometers) and a directional arrow to any of the three saved locations at the push of a button. In addition, the BackTrack can be used as a digital compass.
The BackTrack will operate for 14-16 hours on 2 AAA batteries. With the push of a button, the grayscale LCD screen is quickly backlit and ready for use in low-light conditions. Available in April 2012 for a suggested retail price of $59.99, the BackTrack will be available in three color combinations: black/green, orange/black and grey/white.
For more information about the BackTrack, visit the GPS product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.
Field & Stream Recognizes the New Bushnell BackTrack D-TOUR Personal GPS Device with Best of the Best Award
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FOR IMMEDIATE RELEASE
September 2011 |
MEDIA INQUIRIES: Mike Capps (573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it Paul Arnhold – Bushnell Outdoor Products (913) 752-6105/ parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it |
Field & Stream Recognizes the New Bushnell BackTrack D-TOUR Personal GPS Device with Best of the Best Award
Overland Park, Kan. – The Bushnell BackTrack D-Tour GPS was chosen as one of Field & Stream’s “Best of the Best” during the publication’s annual review of the best new hunting gear. Each product goes through a series of rigorous tests by a panel of experts before being chosen as one of the “Best of the Best.” In total, 150 products were tested and just 26 were deemed fit enough to earn Best of the Best honors.
Originally introduced in 2007, the Bushnell BackTrack series of simple to operate navigation devices have revolutionized the personal hand-held GPS market. The BackTrack gives users an easy way to mark waypoints and find their way from point A to point B without a lot of unnecessary, complicated features.
The BackTrack D-TOUR is a user-friendly personal GPS device that makes it easier than ever to record your track and find your way back. The D-TOUR includes a host of new features – including the ability to record, track and share your adventures – while remaining committed to the “GPS Made Simple” concept introduced by Bushnell.
The BackTrack D-TOUR allows users to mark up to five locations, while providing simple distance and direction to each location. This makes marking and locating deer stands, downed game, or a fishing spot quick and easy. In addition to a self-calibrating digital compass, the device provides time, temperature, altitude, and current latitude/longitude coordinates.
After the trip is over, users can easily upload and save up to 48 hours of data to a PC or MAC using the free D-TOUR software application. By overlaying saved routes on a topographic map, users can view routes from hunting or scouting trips, and quickly evaluate the course to determine if there is a better route to take next time. The D-TOUR also captures key stats from each trip including length of the trip, average speed, elevation and temperature. This data can easily be saved for future use or uploaded and shared via email or social media.
With the peace of mind that comes from knowing you can always find your way back, the Bushnell BackTrack D-TOUR makes your next hunting, hiking, camping, boating or fishing outing safer and more enjoyable. It is available in red or green, includes a USB cable, and sells for a suggested retail price of $119.99.
To learn more about the BackTrack D-TOUR, visit www.backtrackgps.com. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.
First-Ever Personal Communicator with 2-Way Global Messaging Unveiled
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YARMOUTH, Maine — June 22, 2011 — DeLorme, the innovation leader in navigation technology, today announced the Fall 2011 release of the DeLorme® inReach™, the first Iridium-based personal communicator to deliver truly global two-way satellite text messaging; delivery confirmations; SOS capabilities; remote tracking, and an Android smartphone interface.
The inReach promises to revolutionize the way people stay affordably connected over the 90% of the Earth’s surface not covered by cellular and land-based phone service. Its capabilities address the needs of anyone from outdoors enthusiasts to professional users in remote outposts.
The core communications component of the inReach is the Iridium 9602 short-burst data (SBD) transceiver, which provides a unique, two-way communications connection through the world’s farthest-reaching satellite network. Iridium’s pole-to-pole global connectivity means inReach users can send and receive messages anywhere on the planet.
The GPS-enabled inReach can be used by itself or paired with either an Android smartphone or a DeLorme Earthmate® PN-60w.
When using the inReach as a standalone device, users can send pre-loaded text messages to designated recipients, and activate remote tracking, allowing others to follow their travels online via a continually-updated “bread crumb” trail. Unlike other standalone satellite messengers, the inReach provides delivery confirmation via flashing LED lights. In case of emergency, an SOS key can be triggered. The SOS key is protected by a “safety” to prevent false alarms.
When paired with an Android or the DeLorme Earthmate PN-60w, users enjoy full-featured, two-way text messaging (up to 160 characters per message) to and from email addresses and cell phones. Messages can also be posted to Facebook and Twitter.
In case of emergency, Android or PN-60w users can describe their predicament so responders can better prepare, and an ongoing dialog can be maintained for mutual status updates.
Any SOS message, whether relayed from a standalone or a paired inReach, will automatically activate remote tracking. That allows rescuers to efficiently zero in on the senders, whether they’re stationary or on the move. All of the inReach SOS features are aimed at producing better outcomes and eliminating the critical search and rescue problem of false alarms unnecessarily deploying lifesaving assets.
“With Iridium’s global, two-way service, we know we have the right provider for the unquestionable reach and reliability that our customers demand,” said Jim Skillings, DeLorme Vice President for Commercial Products. “DeLorme users range from active families and outdoor enthusiasts to professionals posted in remote locations around the world. What they all have in common is the need for worry-free navigation, communication hardware and services. With the inReach, we meet that need in a way never before possible.”
“The DeLorme inReach is a great example of how our ecosystem of partners is extending the reach of Iridium now through Android smartphone technology, delivering the consumer market viable, two-way personal communications with unmatched global connectivity,” said Patrick Shay, Iridium Vice President for Data Services.
Android users can drive the inReach GPS signal to their phone, improving positional accuracy to within 10 feet and eliminating the significant battery drain that results when a phone’s native GPS is engaged. A free application with DeLorme Topo North America® maps will also be available for the Android. Maps can be downloaded to the Android so users won’t need to rely on unpredictable cell phone coverage to access the navigation detail. DeLorme Topo North America comes included with the Earthmate PN-60w.
The inReach is compact, lightweight, waterproof, floatable, and impact-resistant, and it can maintain satellite signal lock even in difficult GPS environments. It will be available in October. There are separate models for Android and DeLorme users. Suggested retail price is $249.95. Annual subscription plans begin at $9.95 per month.
About DeLorme
DeLorme is the longtime leader in innovative mapping and GPS solutions for commercial and government markets. Based in Yarmouth, ME, DeLorme offers a unique set of core competencies across the complex areas of map data creation and management, software development, and integration with GPS. The ability to develop all the critical components necessary to compete in the fast-changing navigation world provides a distinct competitive advantage. DeLorme is one of a handful of mapmakers that still own and produce their own map content, and the company has received several prestigious awards in recent times for its innovative GPS mapping solutions that integrate satellite communications, serving both commercial and government needs. To learn more, please visit www.delorme.com.
About Iridium Communications Inc.
Iridium is the only mobile voice and data satellite communications network that spans the entire globe. Iridium enables connections between people, organizations and assets to and from anywhere, in real time. Together with its ever-expanding ecosystem of partner companies, Iridium delivers an innovative and rich portfolio of reliable solutions for markets that require truly global communications. The company has a major development program underway for its next-generation network – Iridium NEXT. Iridium Communications Inc. is headquartered in McLean, Va., U.S.A., and trades on the NASDAQ Global Select Market under the ticker symbols IRDM (common stock), IRDMW ($7.00 warrants), IRDMZ ($11.50 warrants) and IRDMU (units). For more information about Iridium products, services and partner solutions, visit www.iridium.com.
DeLorme
Charlie Conley
charlie.conley@delorme.com
207.846.7022
Iridium Communications
Jim Rhodes
Rhodes Communications
jrhodes@rhodescomm.com
757.451.0602
Record, Track and Share with the New Bushnell BackTrack D-TOUR Personal GPS Device
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FOR IMMEDIATE RELEASE
June 2011 |
MEDIA INQUIRIES: Mike Capps (573) 898-3422/ mcapps@howardcommunications.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it Paul Arnhold – Bushnell Outdoor Products (913) 752-6105/ parnhold@bushnell.comThis e-mail address is being protected from spambots. You need JavaScript enabled to view it |
Record, Track and Share with the New
Bushnell BackTrack D-TOUR Personal GPS Device
Overland Park, Kan. – The Bushnell BackTrack series of simple to operate navigation devices have revolutionized the personal hand-held GPS market, giving users an easy way to mark waypoints and find their way from point A to point B without a lot of unnecessary, complicated features.
For 2011, Bushnell introduces the BackTrack D-TOUR, a user-friendly, personal GPS device that makes it easier than ever to record your track and find your way back. The D-TOUR includes a host of new features – including the ability to record, track and share your adventures – while remaining committed to the “GPS made simple” design.
The BackTrack D-TOUR allows users to mark up to five locations, while providing simple distance and direction to each location. This makes marking and locating deer stands, downed game, or a fishing spot quick and easy. In addition to a self-calibrating digital compass, the device provides time, temperature, altitude, and current latitude/longitude coordinates.
After the trip is over, users can easily upload and save up to 48 hours of data to a PC or MAC using the free D-TOUR software application. By overlaying saved routes on a topographic map, users can view routes from hunting or scouting trips, and quickly evaluate the course to determine if there is a better route to take next time. The D-TOUR also captures key stats from each trip including length of the trip, average speed, elevation and temperature. This data can easily be saved for future use or uploaded and shared via email or social media.
With the peace of mind that comes from knowing you can always find your way back, the Bushnell BackTrack D-TOUR makes your next hunting, hiking, camping, boating or fishing outing safer and more enjoyable. It is available in red or green, includes a USB cable, and sells for a suggested retail price of $119.99.
To learn more about the BackTrack D-TOUR including features, technical specs and informational videos, visit www.backtrackgps.com. For more information about Bushnell Outdoor Products, visit www.bushnell.com or call 1-800-423-3537.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.
DPS – Deer Positioning System™
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“Know When & Where To Hunt”
Model 63070
MSRP $119.99
200 Yards of constant all-day surveillance! Know when and where your deer are going to be before your next hunt.
The Deer Positioning System™ is great for seeing where deer are entering and exiting a food plot or any open areas. The “DPS” is a wide angle, time lapse scouting camera that provides you with constant day light surveillance from over 200+ yards away. The “DPS” makes hunting easy by allowing you to know when and where to set-up to hunt.
The “DPS” supports a memory card up to 32GB for up to a couple weeks (up to 105,000 photos) of constant surveillance and operates on 4 or 8 AA batteries. Providing constant surveillance (no motion required), it will record the entire day’s activity in 5 to 10 second interval to reveal all activity.
At-A Glance™ Photo Viewing Software is included free ($29.99 value) so that you can review an entire day’s worth of photos (up to 7,500 photos) in a short movie-like video in under 3 minutes. You can PLAY slower slide-shows or fast forward to view up to 1,500 photos (per day) per minute on any PC or MAC. At-A Glance™ software works with ALL game cameras and it allows you to combine and organize all your hunting photos together in one place! The software allows you to be able to zoom up close all the way to the other side of the field! Bottom line, At-A Glance™ is the easiest way to view game photos; and it even allows you to instantly share with friends by e-mail or online with popular sites like Facebook, YouTube, etc.
For more information on Primos® DPS – Deer Positioning System™ visit our website at www.primos.com, or contact Primos® Hunting at primos@primos.com or 1-800-523-2395.
Included:
At-A Glance™ – (Photo Viewing Software)
• Works on PC or MAC
• Works with ALL game cameras
• PLAY slower slide-show or watch in fast speed view of up to 1,500 photos per minute
• Sharing capability with friends on e-mail, Facebook, Twitter, or post Flagged movie clips to YOUTUBE
• Combines and organizes your photos together in one place (Photo Management)
• Allows you to ZOOM up close to the other side of the field
• One Year Limited Warranty
• Works with Primos® 20/20 Angle adjusted camera mount (Model 63093)














