FAUSTI CLASS OVER/UNDER—TIME-HONORED FIELD GUN

Fredericksburg, VA- Italian gun makers are notorious for fine craftsmanship, attention to detail and state-of-the-art manufacturing; the Fausti Over/Under Class is no exception.

The Class is offered in 12 and 20 gauge and features automatic ejectors, metallic bead, single selectable trigger, 14-3/8” length of pull and a timeless walnut oil-polished stock. Both 12 and 20 gauge are offered with 30”, 28” or 26” barrel. The 12 gauge model weighs 7.3 pounds and the 20 gauge weighs a modest 6.4 pounds, making the Class light and responsive.

Every detail of the Class is carefully considered for the perfect wood-to-metal fit. The Class has a Prince of Wales style stock, with a 2” drop at heel and 1-3/4” drop at comb. The Class’ receiver is precision laser-engraved with flushing quail. The Class retails at $2,449 and is the ideal companion for a field hunt.

Item Number Gauge Barrel Length Chamber Overall Length Weight MSRP
14101 12 30″ 3″ 47-1/2″ 7.30 lbs $2,449
14102 12 28″ 3″ 45-1/2″ 7.30 lbs $2,449
14103 12 26″ 3″ 43-1/2″ 7.30 lbs $2,449
14601 16 30″ 2 ¾” 47-1/2″ 6.40 lbs $2,549
14602 16 28″ 2 ¾” 45-1/2″ 6.40 lbs. $2,549
14603 16 26″ 2 ¾” 43-1/2″ 6.40 lbs. $2,549
14201 20 30″ 3″ 47-1/2″ 6.40 lbs $2,449
14202 20 28″ 3″ 45-1/2″ 6.40 lbs $2,449
14203 20 26″ 3″ 43-1/2″ 6.40 lbs $2,449
14801 28 30″ 2 ¾” 47-1/2″ 5.80 lbs. $2,999
14802 28 28″ 2 ¾” 45-1/2″ 5.80 lbs. $2,999
14803 28 26″ 2 ¾” 43-1/2″ 5.80 lbs. $2,999
14401 .410 30″ 3″ 47-1/2″ 5.80 lbs. $2,999
14402 .410 28″ 3″ 45-1/2″ 5.80 lbs. $2,999
14403 .410 26″ 3″ 43-1/2″ 5.80 lbs. $2,999

For more information about Fausti and the complete line of fine Italian shotguns, please contact: Fausti USA, 3509 Shannon Park Drive, Fredericksburg, VA 22408, 540.371.3287, or visit www.faustiusa.com.

Fausti was founded in 1948 in Brescia, Italy. Since its establishment, Fausti has given priority to research, product development and selection of the best materials. The result is a naturally pointing shotgun that is a beauty to behold and a pleasure to shoot.



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Media Contact:
Shannon Salyer: shannon@chevalier-adv.com

Benelli’s Vinci 12-Gauge Shotgun of the Year

Benelli's Vinci 12-Gauge Shotgun of the YearBenelli’s revolutionary new Vinci 12-gauge has been named Shotgun of the Year by the Shooting Industry Academy of Excellence. This marks the 19th year that outstanding achievements have been formally recognized by industry leaders who, together, form the Shooting Industry Academy of Excellence.

Each year, the Academy presents awards for those innovations that set new standards of excellence through product design and service to the industry. Winners in this and other categories are determined by a vote of the 500-member Academy, drawn from the ranks of firearms industry executives, manufacturers, distributors and dealers.

Benelli’s Vinci is the most reliable-fastest shooting-softest kicking-lightweight shotgun in the world. Weighing less than seven pounds, the revolutionary Vinci is truly an all-around hunter’s dream gun, by providing unsurpassed Practical Speed Performance™ (PSP)-the practical “speed” shooters seek is a matter of how fast you can shoulder the gun…acquire the target…shoot…and recover from recoil to prepare for the next shot. The real timeline of performance speed is where the Vinci has no equal.

The innovative new In-Line Inertia Driven® operating system combined with the QuadraFit™ buttstock, incorporating the ComforTech Plus™ recoil reduction system, makes the Vinci the world’s softest kicking shotgun. This is accomplished without adding any weight to the gun. It’s unique modular design makes the Vinci the easiest shotgun in the world to assemble and disassemble for cleaning, maintenance, storage and transportation.

“We are delighted that the Vinci has been chosen by the Shooting Industry Academy of Excellence as this year’s Shotgun of the Year,” said Stephen McKelvain, Benelli USA’s VP of Marketing & Communications. “Coming from our peers in the firearms trade, this prestigious award validates Benelli’s commitment to innovation, reliability and most especially to quality.”

For the latest news and product information visit www.benelliusa.com.

Smith & Wesson® Begins Shipping BODYGUARD® Line

Smith & Wesson® Begins Shipping BODYGUARD® LineSPRINGFIELD, Massachusetts— Smith & Wesson Corp., the legendary 158-year old firearms maker announced that it has begun shipping the new BODYGUARD 380 semi-automatic pistol and BODYGUARD 38 revolver. Incorporating the latest advancements in personal protection technology, the new BODYGUARDS offer consumers a new uniquely engineered, lightweight, self-defense firearm with built-in laser sights.

“The new BODYGUARD 380 pistol and 38 revolver combine our company’s innovative design and manufacturing techniques with the technology of one of the industry’s leading laser optic companies, Insight Technology,” said Tom Kelly, Vice President of Marketing for Smith & Wesson. “Each model has truly been designed and built from the ground up in order to provide consumers with a reliable and quality firearm that matches their personal protection needs. The BODYGUARD products are unique as they are the first handguns designed with built-in lasers. Both the pistol and the revolver are lightweight, compact and concealable for personal protection and concealed carry.”

BODYGUARD 380 Pistol
Compact, sleek and ergonomic, the BODYGUARD 380 delivers personal protection in an easy-to-carry platform. Chambered in .380, the lightweight pistol features a high-strength polymer frame with a black, Melonite® coated stainless steel slide and barrel. The new BODYGUARD 380 is standard with a 2 ¾-inch barrel, which contributes to an overall length of 5 ¼-inches and an unloaded weight of only 11.85 ounces.

The new pistol features a double-action fire control system, which allows for rapid second-strike capability. The BODYGUARD 380 has been further enhanced with a smooth trigger pull. Adding to its simplicity, the BODYGUARD 380 is standard with a manual thumb safety and an external take down lever and slide stop. On the lower portion of the frame, the pistol has been fitted with an integral INSIGHT® laser, which is easily operated by both left and right-handed shooters. With its slim-line ergonomic grip, the pistol is comfortable in the hand and points naturally. To help aid in quick sight acquisition when the laser is not in use, the pistol includes black, Melonite-coated, stainless steel, drift adjustable dovetail sights. The BODYGUARD 380 is standard with a 6+1 magazine capacity.

BODYGUARD 38 Revolver
Chambered in .38 S&W Special +P, the BODYGUARD 38 continues Smith & Wesson’s line of reliable small-frame self-defense revolvers. The BODYGUARD 38 delivers the optimal combination of accuracy and simplicity. With its lightweight design, the BODYGUARD 38 allows for discreet carry and its hammerless design provides a snag-free presentation. The five-shot revolver features a short 1.9-inch barrel, which contributes to a compact overall length of 6.6 inches.

Weighing in at 14.3 ounces, the BODYGUARD 38 features a one-piece aluminum alloy upper frame along with a steel reinforced polymer lower frame. The barrel and cylinder on the revolver are both stainless steel. The stainless steel cylinder is coated with a durable, non-reflective, matte black PVD finish for long term carrying and low light presentation. Designed to accommodate both left and right-handed shooters, the revolver features an easily manipulated ambidextrous cylinder release on the top of the frame. The revolver is further enhanced with an ergonomic one-piece rubber grip and a smooth trigger pull.

On the right side of the frame, the revolver has been fitted with an integral INSIGHT laser, allowing precise shot placement in low light conditions. For fast target acquisition when the laser is not in use, the revolver sports a notch-style rear sight and a pinned black blade front sight. The BODYGUARD 38, with its double-action only design, can be easily concealed for discreet carry.

INSIGHT Laser
At the core of the new BODYGUARD line of firearms is the capability of the INSIGHT laser. Allowing for optimal accuracy, both the BODYGUARD 380 and 38 are fitted with a red laser sight designed and produced in conjunction with Insight Technology. A world leader in the design, development and manufacture of tactical lasers, Insight Technology designed the integrated laser system to perfectly mate with the new pistol and revolver. Accurate, durable and easily adjusted, the integral laser provides shooters with added confidence by enabling quick sight acquisition under low light conditions.

The integrated laser sighting system enables faster target acquisition for shooters of all experience levels. By working closely together and designing the firearm and laser sight system to be integral, Smith & Wesson and Insight Technology have achieved a value proposition that allows more firearm customers to afford laser sighting system technology.

The BODYGUARD 380 pistol has an MSRP of $575 and the BODYGUARD 38 revolver has an MSRP of $625.

For more information regarding the new BODYGUARDS, please visit www.smith-wesson.com.

About Smith & Wesson

Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; www.usrgrab.com; or www.tcarms.com.

INSIGHT is a registered ® trademark of INSIGHT TECHNOLOGY

Contact:
Matt Rice, Blue Heron Communications (800) 654-3766 or matt@blueheroncomm.com

Ruger SR9c Named 2010 “Handgun of the Year”

Southport, CT July 30, 2010 – Sturm, Ruger & Co., Inc. (NYSE:RGR) is proud to announce that a Ruger® handgun has been named the Shooting Industry Academy of Excellence “Handgun of the Year” for the third straight year. The Ruger SR9c™, the first line extension in the SR9® striker-fired pistol, is the compact version of one of the slimmest and most ergonomic 9mm pistols on the market today.

“Ruger is honored to receive this award for the third year in a row,” said Ruger President and CEO Mike Fifer. “We are gratified that Ruger’s innovation and excellence in product design has once again been recognized by members of the firearms community.” The SR9c compact pistol gives customers a very comfortable carry option in a reliable, 9mm platform. Incorporating the best features of the full-sized SR9, the SR9c offers an even smaller, more concealable option, ideal for discreet carry. “The SR9c reflects our commitment to provide consumers with affordable, quality products that meet their needs,” Fifer said.

The award was presented during the 8th Annual Shooting Industry Masters in Grand Island, Nebraska on July 23rd. The Academy, a 500-member group consisting of manufacturers, editors, writers, distributors and retailers from within the shooting industry, votes to honor outstanding achievements in product design and service to the industry.

The SR9c compact pistol weighs 24 oz. and features an overall length of 6.875”, a height of 5.00”, and the same slim 1.27” grip width as the full-sized SR9. It comes with two magazines that provide options in both capacity and grip size. The standard magazine holds 10 rounds and features a flat bottom butt plate; a finger grip extension floor plate also is included. The second magazine features a grip adapter and holds 17 rounds, instantly transforming the smaller, compact grip into a full-sized 9mm grip. The 3.50” barreled pistol features an integral accessory rail that accommodates most lights and lasers.

The Ruger SR9c compact pistol utilizes the same adjustable, high-visibility 3-Dot sight system as its full-sized predecessor, setting it apart from many compact pistols that offer only fixed sights. New serrations are located on the front portion of the slide, making it easier to both manipulate the slide and to press check the chamber. The SR9c features a glass-filled nylon frame and through-hardened slide in either a brushed stainless or blackened finish. It also is available with two, 10 round magazines for those states or locales that limit magazine capacity.

Just like the original, full-sized SR9, the SR9c is loaded with modern safety features like a 1911-style ambidextrous manual safety, internal trigger bar interlock and striker blocker, trigger safety, magazine disconnect, plus a visual and tactile loaded chamber indicator.

For more information on the new SR9c compact pistol, or to learn more about the extensive line of Ruger firearms, visit www.Ruger.com or www.Ruger.com/SR9c. To find accessories for the SR9c and other Ruger firearms, visit www.ShopRuger.com.

About Sturm, Ruger: Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.

Browning Adds A Touch Of Class To Its X-Bolt Line

Xbolt White Gold_smMorgan, UT – The new Browning White Gold X-Bolt brings new meaning to the word class. With features like a stainless barrel and action, gloss finish high grade walnut stock complete with rosewood fore-end and grip cap and Inflex recoil pad, the new White Gold X-Bolt is truly a work of art.

The White Gold rifle comes with all the X-Bolt unique designs and features that have made this new rifle line for Browning so popular since it was introduced in 2008. The X-Bolt was designed with accuracy and function in mind and is delivering the performance, reliability and shooting comfort Browning promised.

Key features of the X-Bolt include a 60-degree bolt lift for fast cycling without the scope getting in the way. A convenient bolt unlock button that is located on top of the bolt lever which allows the shooter to safely unlock and open the bolt while in the safe position. The X-Bolt also features the new Browning Feather Trigger system which is screw adjustable from 3 ½ to 5 pounds and provides a crisp, predictable trigger with minimal creep or over travel.

The National Rifle Association thought so much of the X-Bolt Rifle they gave it their prestigious 2009 Golden Bullseye Award for Rifle of the Year.

The new White Gold X-Bolt is available in all the popular calibers from 243 Win. to 338 Win. Mag.

Suggested Retail Price $1,439 to $1,469.



Gunslick® Pro Caters to Benchrest Shooters

Gunslick® Pro Caters to Benchrest ShootersONALASKA, Wisconsin- Gunslick® Pro, known for its specialized gun cleaning chemicals and easy-to-use, quality tools, unveils a new line of cleaning attachments made specifically for the benchrest, competition and precision shooter. These benchrest quality mops, brushes and jags (MSRP: $2.49 – $3.49 each) are now available.

Gunslick Pro delivers pro quality
Featuring soft brass core wire and slugs that help reduce the risk of chamber and barrel damage Gunslick Pro’s new benchrest quality mops, brushes and jags are tough medicine for the fouling that affects accuracy. According to John Huse, product line manager, “each of these attachments is designed to give a 100% clean. Since benchrest shooters operate at such a high level and demand unparalleled accuracy, they need professional-grade products to help them achieve their best performance. And Gunslick Pro gives it to them with these new attachments.”

Huse is quick to point out that benchrest shooters are not the only group to benefit from these new high-quality mops, brushes and jags. “Precision and full cleaning is not just reserved for competitive shooters,” stated Huse. “Hunters can also enjoy the ultimate in cleaning and increased accuracy in the field.”

Reinforcing the “Pro” position
Gunslick Pro recently underwent a brand revitalization in 2009 in which they repositioned themselves as the authority on professional gun cleaning products supported by a host of new premium products.

With the addition of professional exhibition shooter Jerry Miculek and new products engineered to higher standards currently in the market, Gunslick Pro has effectively reinvented their brand and successfully catered to the industry’s most serious hunters and shooters.

About Gunslick® Pro
Gunslick Pro products are designed for serious shooters who demand a thorough clean for precision performance. The company offers the most advanced, non-toxic cleaning chemicals proven to be superior through third party testing. Gunslick Pro also features a full line of advanced cleaning kits and components. For more information, visit www.gunslick.com.

About ATK Security and Sporting
ATK Security and Sporting, headquartered in Anoka, MN, is a leading technology developer and supplier of ammunition for law enforcement, military and sporting applications; a manufacturer of optics, reloading gear and sport shooting accessories; and a leading producer of tactical accessories. The company serves sport shooting enthusiasts, law enforcement professionals, military and tactical markets worldwide. The group’s products include some of the most widely known and respected brands in the industry, including Federal Premium, CCI, Speer, RCBS, Alliant Powder, Champion, Weaver, Eagle Industries, and BLACKHAWK!.www.atk.com.

About ATK
ATK is a premier aerospace and defense company with more than 18,000 employees in 24 states, Puerto Rico and internationally, and revenues in excess of $4.8 billion. News and information can be found on the Internet at www.atk.com.

Contact:
Jason Nash ATK Commercial Products 800-322-2342 (ext. 3878) or Tim Brandt ext. 3833 or pressroom@atk.com

HIP Proline Package Now Available For the Hi-Point 9mm Carbine Stock

HIP Proline Package Now Available For the Hi-Point 9mm Carbine StockMilwaukee, WI (2010)- Advanced Technology International, known as ATI, a leading manufacturer in gun stocks and firearm accessories introduces the HIP Proline Package for the Hi-Point 9mm Carbine Stock.

The HIP Proline Package for the Hi-Point 9mm Carbine Stock features a new 17″ aluminum top Picatinny rail, new 2″ aluminum side Picatinny rails, and a new 6″ aluminum bottom Picatinny rail. The rails provide increased options to place your weapons attached lights/lasers and other accessories on your gun, including your scope mount. All rails are constructed of T6 aluminum with a coat type III anodized finish. The rails are quick and easy to install.

HIP Proline Package For the Hi-Point 9mm Carbine Stock Features:

* New 17″ aluminum top Picatinny rail
* New 2″ aluminum side Picatinny rails
* New 6″ aluminum bottom Picatinny rail
* Rails are constructed of T6 aluminum with hard coat type III anodized finish
* Easy to install
* Fits: ATI Hi-Point 9mm Carbine stock

To purchase your new HIP Proline Package for the Hi-Point 9mm Carbine Stock, visit www.atigunstocks.com or by calling toll free 800.925.2522.

ATI is located in Milwaukee, Wisconsin and is an ISO Certified facility complete with its own plastic mold injection plant consisting of state of the art robotic machinery. ATI has its own in-house tooling facility for a quick turn around on new product development. The testing facility, located in Iowa, warrants the safety and quality of ATI products, and is taking advantage of the advancements in synthetic polymer resin engineering. ATI’s guiding principles are to provide high quality gunstocks and accessories for a vast variety of rifles and shotguns, to produce economical priced products that never compromise quality, and develop products that are easy and safe to install onto your firearm. For more information on ATI or to view the all new ATI GunBuilder please visit www.ATIgunstocks.com.

Contact:
Kim Cahalan, Media Direct, (309) 944-5341 or kim@mediadirectcreative.com

Smith & Wesson Announces New Consumer Promotions

Smith & Wesson Announces New Consumer PromotionsSmith & Wesson’s “BORN IN THE U.S.A.” promotion offers consumer rebates for purchases of new Sigma Series Pistols, new M&P Pistols and new M&P15 Rifles, all proudly made in The USA. This promotion starts June 14 and ends October 3, 2010.

Promotion Details:
Buy any new Sigma Series Pistol (9mm or .40 S&W) and get a $50 mail-in-rebate OR two Free Magazines.
Buy any new M&P Pistol chambered in (9, 40, 45, 357) and get a $50 mail-in-rebate OR two Free Magazines.

Buy any new M&P15 Rifle chambered in (5.56mm/.223) and get a $100 mail-in-rebate OR five Free Magazines.
Consumers will need to submit a completed redemption coupon and dated sales receipt to Smith & Wesson to redeem their rebate.

For full promotion details and to download rebate coupons visit the Smith & Wesson web site.

Contact:
Smith & Wesson (800) 331-0852
Consumer Rebate Inquiry Line (866) 963-7933

Beretta Brings Back Popular Promotion That Gives Customers of Beretta Gear With Purchase Of New Competition Shotgun

New Competition ShotgunACCOKEEK, MD Beretta USA recently launched an exciting new promotion offering up to $300 worth of Beretta Gear for free when customers purchase a new competition shotgun.

Now until September 30, 2009 customers who purchase a current model competition shotgun, either semi-automatic or over/under models, can get a Beretta Gear package with a selection of items including Beretta caps, range bags, gun cases, shell bags, hearing and eye protection.

Eligible guns include the same models shot by champions on the Beretta Team Shooters roster like Will Fennell, Leo Harrison, Anthony Matarese, Vincent Hancock, and Scott Robertson.

The newest over under competition model, the SV10 Prevail, the Olympic gold-winning model DT10, the unique, break-open, semiautomatic UGB Xcel25, the Urika2, Teknys and 686, 687, 682 Gold E clay target models – are all included in this promotion.

“This competition gun and gear promotion was very popular last year and we think our customers will be just as excited about it this year,” said Mike Vrooman, Beretta’s Shotgun Marketing Manager. “It’s a huge bonus to those who take advantage of this offer, not only will be shooting the best shotgun available today, but they also get a great package of free Beretta gear valued at up to $300.”

Offer is good for purchases made between June 5 and September 30, 2010 of eligible shotguns. All required documentation must be submitted and post marked by October 31, 2010.

For additional information on the Beretta Gear promotion, visit www.berettausa.com. To take advantage of this promotion visit a Beretta dealer.

Beretta, established in 1526, is the oldest industrial dynasty in the world tracing its roots through 16 generations of continuous family ownership. Firearms bearing the Beretta name have been sold for almost 500 years. Beretta USA Corp. was founded in 1977 and supplies the standard sidearm to the U.S. Armed Forces. Today, Beretta manufactures, distributes and markets a complete line of firearms, accessories and apparel. Beretta also owns and operates six retail Beretta Gallery stores worldwide. For additional information, visit www.berettausa.com.

Contact:
Kimberlee Eveland 617-360-1327 or keveland@evelandpartners.com

Mike Vrooman mvrooman@berettausa.com

LaserMax Annonces Complete Laser Kit for Rifles

LaserMax Annonces Complete Laser Kit for RiflesRochester, NY – LaserMax announces a new Value Pack for Rifles which brings together everything a rifle owner would need to fully equip his or her rifle with a state of the art laser sighting system. The bundle includes the popular Uni-Max® Rail Mount Laser, a Momentary Activation Switch (MAS) for remote activation, and the newly released MantaRail® Momentary Cord Control System that securely attaches the MAS to the Picatinny rail while managing the cord with supplied clips.

Since its inception in 2006, the Uni-Max Rail Mount Laser has quickly become one the most popular laser sights due to its light weight, compact size, durability, and the flexibility to fit on most anything with a Picatinny rail from pistols to rifles and shotguns.

Previously, the persistent challenge with MAS pressure pads was the loss of adherence demanding re-application of Velcro, tape, or other adhesives making a sticky mess of your rifle. The MantaRail solves this issue by eliminating the need for any adhesives. Plus, with the clips included in the package, there’s no need to worry about the 6″ MAS cord dangling or snagging. The clips fasten the cord up close to the rail. These three high quality, rigorously tested products are now available in one convenient Value Pack for Rifles at a special price of $219 MSRP.

LaserMax is a leading innovator and manufacturer of high quality laser aiming systems. For more than 20 years, the company continues to proudly serve military units, law enforcement agencies and commercial markets worldwide. LaserMax products are recognized by professionals as providing First Shot Confidence your life can depend on. The company additionally delivers the most advanced laser products and optical systems for semiconductor, law enforcement, aerospace, biomedical applications, and telecommunications in harsh environments. LaserMax is a WBENC-certified small business and all products are designed and manufactured in our state-of-the-art facility in Rochester, New York, USA. Visit us at www.lasermax.com or call 800.527.3703.

Contact:
Cory Walton, Marketing, LaserMax, Inc. 800.527.3703