Bushnell Announces the RainGuard HD Hawaiian Adventure Sweepstakes

RainGuard HD Hawaiian Promotion USE resized
JPG (lo-res) – TIF (hi-res)
Press Release Word Doc
FOR IMMEDIATE RELEASE
May 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Announces the RainGuard HD Hawaiian Adventure Sweepstakes

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has announced the RainGuard HD Hawaiian Rainforest Adventure Sweepstakes. The patented RainGuard HD technology is a permanent water resistant and anti-fog coating that causes moisture to bead up and scatter less light, giving users a clear sight picture in unclear conditions.

The grand prize Hawaiian dream vacation includes roundtrip air transportation for two to Kauai, Hawaii, room accommodations for three nights at Outrigger Kiahuna Plantation Resort, an adventure activity package, and a Bushnell RainGuard HD product package.

Four additional prize packages will be awarded:

First Place Prize (3 winners)

Bushnell Legend Ultra HD 8x 42mm Binocular

Bushnell Legend Ultra HD 12–36x 50mm Spotting Scope

Bushnell Backtrack D-Tour GPS

Second Place Prize (5 winners)

Bushnell Legend Ultra HD 8x 42mm Binocular

Third Place Prize (50 winners)

Bushnell BackTrack GPS

Fourth Place Prize (500 winners)

• Bushnell RainGuard Rain Suits

No purchase is necessary to enter or win the sweepstakes, which runs from May 7 through December 31, 2012. For more information about the rules and regulations or to enter, visit www.rainguardhdadventure.com. To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Bushnell Receives Two Outdoor Life Gear Test Great Buy Awards


Legend Ultra HD 3-9x 50mm

Legend Ultra HD 10x 25mm
legend ultra hd folding compact=
Legend Ultra HD 10x 25mm Compact Binocular
JPG (lo-res) – TIF (hi-res)

legend ultra hd riflescopecopyresized

Legend Ultra HD 3-9x 50mm
JPG (lo-res) – TIF (hi-res)
Press Release Word Doc
FOR IMMEDIATE RELEASE
May 2012
MEDIA INQUIRIES:
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com of branded consumer products based in Overland Park, Kansas. Bushnell Out

Bushnell Receives Two Outdoor Life Gear Test Great Buy Awards

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics and outdoor accessories for more than 60 years, has been awarded with twoOutdoor Life Great Buy awards. The new Legend Ultra HD 3-9x 50mm riflescope and Legend Ultra HD 10x 25mm folding compact binocular earned the Great Buy awards in the riflescope and mid-size binocular categories, respectively.

Each winter the Outdoor Life test team gathers to evaluate the newest rifles, shotguns and hunting optics for its annual gear test. The Optics Test includes four categories: riflescopes, full-size binoculars, mid-size binoculars and spotting scopes. Each optic is rated based on optical quality, mechanical precision, low-light performance and through a subjective evaluation. Within each category, the optic with the highest cumulative scores earns the Editor’s Choice award, and the top price/value scoring optic gets the Great Buy award. As a result of the 2012 Optics Test, Bushnell received Great Buy awards for the following products from the Legend Ultra HD family.

The fully multi-coated Legend Ultra HD 3-9x 50mm riflescope delivers 89 percent light transmission for a clear, crisp sight picture. Each riflescope in the Legend Ultra HD family isconstructed with a durable yet sleek one-piece tube and offers 100 percent waterproof, fog proof and shockproof performance. Protected with the patented RainGuard HD lens coating, the permanent, water-resistant lens coating causes moisture to bead up and scatter less light, making the Legend riflescope an all-weather performer.

The new Legend Ultra HD 10x 25mm folding compact binocular features wide-angle BaK-4 roof prisms for incredible edge-to-edge sharpness and detail. Bushnell enhances the viewing experience with its fully-multi coated lenses to maximize light transmission and deliver superior brightness. Built with a magnesium chassis and wrapped in a non-slip, rubber-armored housing, the Legend UHD compact is 100 percent waterproof and fog-proof. Add to that the RainGuard HD water-repellant technology and you have a high-quality compact binocular ready to perform, rain or shine.

For more information about the Legend Ultra HD riflescope andbinocular product lines, visit the product pages online. To learn more about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.comor call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach®and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

New Monarch® 5 Binocular

The new Nikon MONARCH 5 All Terrain Binocular couples bright, high-resolution optics with legendary ruggedness in a package that is light enough to carry all day. Incorporating Nikon’s exclusive Eco-Glass (made without the use of arsenic or lead) for all lens and prism elements, the roof prism MONARCH 5 features dielectric high-reflective multilayer prism coatings for extreme brightness, superior sharpness and incredible low light performance.

The tough, full rubber armored body is O-ring sealed and nitrogen purged for a lifetime of waterproof, fogproof reliability. The MONARCH 5 is available in 8×42, 10×42 and 12×42 black or Realtree APG models. MSRP for the MONARCH 5 binocular is $279.95 for the 8×42 black, $309.95 for the 8×42 Realtree, $299.95 for the 10×42 black, $329.95 for the 10×42 Realtree, $329.95 for the 12×42 black, and $359.95 for the 12×42 Realtree.

The Nikon MONARCH 5 includes the following features:

Dielectric High-Reflective Multilayer Prism Coating
This technique provides almost the same brightness as that perceived by the naked eye, and clear, high-contrast images that display accurate color reproduction.

Fully multicoated lenses
Fully multicoated lenses deliver the ultimate in brightness and resolution.

Lightweight, slim design
Provides excellent ergonomics, strength and ruggedness in a package that is comfortable to carry all day.

Smooth central focus knob
Fast range of focus for quick viewing.

Multi-setting click stop eyecups
For a clear comfortable view, with or without eyeglasses.

Precision aligned optics
For extended viewing on the toughest hunts.

Waterproof/fogproof
Nitrogen filled and O-ring sealed.

Nikon Inc. is the distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of riflescopes, binoculars, Fieldscopes and laser rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Road, Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Contact:
Chevalier Advertising, Marketing & Public Relations
CJ Davis – cjdavis@chevalier-adv.com
Jonathan Harling – jonathan@chevalier-adv.com

ATN Launches First Ever Night Vision Photo Contest

South San Francisco, CA- American Technologies Network, makers of military, law enforcement, security and outdoor night vision and thermal applications, has announced their first ever night vision photo contest. As one of the most innovative brands of Night Vision Optics, Goggles, Scopes, Monoculars and Daytime Rifle Scopes, ATN has thousands of products in use throughout the world. The problem is they rarely get to see them in action. Because of this, ATN has called upon its fans to help build their photo library with images of ATN products in actual use out in the field. Selected winners will have a chance to win some fun prizes, plus a chance to be featured in the next ATN catalog. ATN is looking for photos of their product line used in military, law enforcement, security, and / or outdoor scenarios. In order to qualify, photos must be submitted to the ATN Facebook wall with a brief description of the product used, the scenario in which it is used in, as well as the location of the photo, no later than June 30, 2012.

Prizes for the top photos chosen by ATN include:
1st Prize – ATN PVS14-3
2ND Prize – ATN Night Spirit-CGT
3rd Prize – ATN 10x43RF binoculars
4th Prize – ATN J600 Tactical Flashlight
5th Prize -ATN 7x30RF binoculars
Any photo that ATN decides to publish (except on the ATN Facebook page) will receive an ATN J68 Tactical Flashlight.

Submitted photographs must not contain imagery of profanity, nudity and / or use of illegal substances, cruelty to animals, defamation of property or people of any race, religion or gender. Such photographs will be immediately disqualified. An ATN product of your choice must be shown or used in the photograph. All photographs must be posted on ATN’s Facebook page no later than June 30, 2012. Entrants are limited to one photograph per entry.

Contestants may use their current ATN products for their photographs or purchase one at www.ATNCorp.com.

All selected winners must sign a release waiver upon notification. ATN will reveal the winners through an official press release, as well as through their social networks, in mid July 2012.

This contest is open only to legal residents of the contiguous United States (excluding, without limitation, Puerto Rico and other US territories), who currently reside in the US and who are 18 years of age or older at the time of entry. To view the full Terms and Conditions of the contest, please visit here.

For more information, visit www.atncorp.com and check us out on Facebook.

You may DOWNLOAD the official ATN Photo Contest Announcement PDF here and the Terms & Conditions here.

About American Technologies Network, Corp.:
Headquartered in South San Francisco, California, ATN is a leading manufacturer of precision optics that includes night vision, daytime scopes, thermal imaging and binoculars. With over 100 models and over 15 years’ experience in producing precision optics, ATN offers the world’s largest selection from 1st Generation to 4th Generation. www.atncorp.com

Contact:
Laura Burgess Marketing
P.O. Box 13978
New Bern, NC 28561
P: 252-288-5805
laura@lauraburgess.com

American Technologies Network, Corp.
1341 San Mateo Ave.
South San Francisco, CA 94080
P: 800-910-2862
www.atncorp.com

Zeiss’s 2012 Victory Binocular Promotion

Ring in the 2012 with a pair of Zeiss Victory binoculars and savings. Become eligible for a Carl Zeiss prepaid gift card valued up to $300 with the purchase of a qualifying pair of binoculars from the Victory RF ($300 rebate) and Victory FL ($200 rebate) lines.
Carl Zeiss is a leading name in quality, high performance optics. Every pair of binoculars has multi-coated lenses to give the crisp, sharp view associated with the Zeiss brand name. Every pair of the water-, fog- and dust-proof binoculars is covered by Zeiss’s Lifetime Transferable Warranty.
This offer is good through June 1, 2012. Combine it with everyday free shipping offered by Webyshops.com and save even more.

Zeiss Introduces the Brightest Super-Premium Binocular in the World

CHESTER, Va., March 9, 2012 – Carl Zeiss Sports Optics introduces the all new VICTORY HT – the brightest super-premium binocular in the world, with near 95% light transmission. This is the first binocular ever specifically created by hunters to meet the unique needs of hunters in the field. Available in 8×42 and 10×42 models.

The brightest super-premium binocular in the world gives hunters a significant advantage by ensuring longer observation in the absolute lowest light conditions or in deep cover. This achievement requires new, proprietary SCHOTT High Transmission (HT) glass, a super-efficient Abbe-Koenig prism, and newly enhanced proprietary ZEISS T* multi-layer coating: only from Carl Zeiss Sports Optics.

The advanced ergonomics of the VICTORY HT are also unequalled. The large VICTORY HT focus wheel, part of the unique Comfort Focus system, is strategically placed toward the center of the binocular to remove strain on the focus finger and improve balance, creating a relaxed, comfortable grip – even with gloves. The forward placement of the focus knob in the Comfort Focus system also eliminates interference from the brim or bill of a hunter’s hat.

The VICTORY HT focus system itself is designed specifically for the hunter for precise, effortless use, providing useful focus speed while avoiding the finicky, drift-prone focus of competing models. It has a wide natural field, with the highest possible center resolution, and without the uncomfortable distortions or light loss of some flat-field competitors. This is a critical feature for hunters who need the sharpest image possible in order to make accurate assessments of game while glassing at extreme distances.

For durability and confidence in the field, Zeiss also created a high grade magnesium Double-Link Bridge: the first bridge to fully protect the focus wheel, eliminate the weak point found in competing models by connecting the bridge with two solid linked hinges, and facilitate a natural and almost effortless setting of the diopter control for the hunter’s individual vision. Intentionally separating focus and diopter controls also provides a smoother, more precise focus than any competing super-premium binocular.

“The Victory HT is designed for the extreme hunter who needs the highest level of optical performance and maximum durability,” said Michael A. Jensen, President of Carl Zeiss Sports Optics. “This is simply the brightest and the toughest hunting binocular ever made. It is an incredible product, and my challenge to any hunter is this: Do Not Buy any super-premium binocular until you Try the Victory HT – you will not be disappointed!”

The Victory HT will be on display for the first time in the United States at the NRA Annual Meetings and Exhibits in St. Louis, Missouri, April 13-15, 2012 and available in stores in the third quarter of 2012.

MSRP:

Victory 8×42 HT $2444

Victory 10×42 HT $2499

Summary of Key Features:

• Brightest super-premium binocular in the world, achieving near 95% light transmission for longer observation in the absolute lowest light conditions

• New proprietary SCHOTT High Transmission (HT) glass, a high-efficiency Abbe-Koenig prism and newly enhanced, proprietary ZEISS T* multi-layer coating

• New Magnesium body, with proprietary Double Link Bridge designed for maximum durability

• New Double-Link Bridge for unrivaled protection of the focus knob and absolute durability in the field

• New Comfort Focus system, customized ergonomics that fit your hand in a natural resting state, for the most comfortable and precise focus ever experienced

• Enhanced LotuTec® protective coating sheds water; dirt and fingerprints wipe away with ease

Technical Data:

8 x 42
10 x 42
Magnification
8
10
Objective Diameter
42 mm
42 mm
Exit Pupil
5.3 mm
4.2 mm
Twilight Factor
18.3
20.5
Field of View at 1.000 yd
408 ft
330 ft
Subjective Viewing Angle
62°
63°
Close Focus
6.2 ft
6.2 ft
Diopter Adjustment Range
+/- 4 dpt
+/- 4 dpt
Eye-relief
16 mm
16 mm
Pupil Distance
54 – 76 mm
54 – 76 mm
Lens Type
FL / HT
FL / HT
Prism System
Abbe-König
Abbe-König
Coating
LotuTec® / T*
LotuTec® / T*
Nitrogen Filling
yes
yes
Water Resistance
500 mbar
500 mbar
Functional Temperature Range
- 22 / 145 F
- 22 / 145 F
Height
6.3 in
6.3 in
Width at an eye width of 65 mm
5.0 in
5.0 in
Weight
27.7 oz
28.4 oz
Order Numbers
52 45 28
52 45 29

Contact for media and press relations
Shannon Jackson, Carl Zeiss Sports Optics,
Phone: +1 (804) 343-3608, Email: sjackson@zeiss.com

www.zeiss.com/press

Carl Zeiss
The Carl Zeiss Group is a leading group of companies operating worldwide in the optical and opto-electronic industries. Carl Zeiss offers innovative solutions for the future-oriented markets of Medical and Research Solutions, Industrial Solutions, Eye Care and Lifestyle Products. During fiscal year 2009/10 the group of companies generated revenues of around EUR 2.98 billion. From fiscal year 2010/11 onward, eyeglass lens manufacturer Carl Zeiss Vision will be integrated as an autonomous business group (revenues of EUR 880 million in fiscal year 2009/10). The Carl Zeiss Group now has approximately 24,000 employees, including more than 10,000 in Germany. The Carl Zeiss business groups hold leading positions in their markets. Carl Zeiss AG, Oberkochen, is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Carl Zeiss Sports Optics
Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics / Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarter is located in Chester, Virginia.