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Archive for June, 2012

EPIC Carbine HD

(San Diego, CA) – EPIC expands its line of wearable adventure cameras with the new EPIC Carbine HD. With the ability to record in stunning 1920×1080 High definition, the EPIC Carbine HD captures all the action with sharp, high-definition video and crisp, clear audio. The EPIC Carbine brings added versatility and durability with their new Nano Technology. Nano Technology coats every aspect of the EPIC at a nano-scopic level and provides a truly durable, invisible, water-repellent coating inside and out. The result is a rugged, all-weather POV camera- without the need for any waterproof enclosure. The ability to run the EPIC in all weather conditions without the need for a waterproof enclosure reduces weight and delivers sharper video & clearer audio recording. This revolutionary coating does not affect the function or working components of the EPIC Carbine.

The EPIC Carbine’s sleek carbon fiber finish housing boasts a 168º wide-angle lens bringing true perspective to the video, with the option of five different video resolution settings. The Carbine also doubles as a still image camera with the ability to shoot 8mp images including action time-lapse sequence. The quick release spring-loaded mount system makes mounting the EPIC effortless. External LCD screen displays number of video files in memory, as well as battery life and resolution setting. With multiple mounting devices the EPIC 1080 is ready for any action adventure! The EPIC Carbine is available now.

EPIC Carbine HD 1080 _ High Definition Action Video Camera Specs

•HD 1920x1080P digital video w/full audio

•Five video resolutions:
•1080P @ 30FPS
•960P @ 30FPS
•720P @ 30FPS
•720P@ 60FPS
•H.264 video compression
•30 Frames per second
•8 MP still cam with 1-9 action sequence
•168 degree wide-angle lens
•Accepts up to 32GB SD memory cards*
•10 -30 second self-timer
•4X digital zoom
•Upside down mode
Video output for use with the EPIC Viewer -(sold separately)
Flex power – Operates on 3 “AAA” Rechargeable, Lithium or Alkaline batteries
MSRP $229.99

Media Direct
Kim Cahalan
ph: 309.944.5341
Email: kim@mediadirectcreative.com

Bushnell Introduces a Personal GPS Device That Provides Hunters With Vital Information In The Field

HuntTrack – Rendering

HuntTrack – Straight On
JPG (lo-res) – TIF (hi-res) JPG (lo-res) – TIF (hi-res)
JPG (lo-res) – JPG (hi-res) JPG (lo-res) – JPG (hi-res)
Press Release Word Doc
March 2012
Mike Capps
(573) 898-3422/ mcapps@howardcommunications.com
Paul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Introduces a Personal GPS Device That Provides
Hunters with Vital Information in the Field

Overland Park, Kan. – Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced a new personal GPS device designed to make hunters more effective in the field. In addition to the features that have made the BackTrack TM a consumer favorite, the new HuntTrackTM features solunar tables, barometric data and predictive animal activity.

With five available icons and the ability to use up to 20 additional numeric waypoints, the HuntTrack allows users to mark up to 25 waypoints while providing simple distance and direction to each location. This makes marking and locating deer stands, trail cameras or downed game quick and easy. In addition to a self-calibrating digital compass, the device provides time, temperature, altitude, and latitude/longitude coordinates.

The HuntTrack also provides vital information hunters need, including Hunter’s Edge solunar tables, barometric data and predictive animal activity. The solunar tables provide hunters with the rise and set of the sun and moon as well as the current moon phase. In addition to temperature, the device provides barometric pressure, an icon displaying current weather conditions and an emergency weather indicator. This data along with the geographic location is used in combination to provide 24 hours of predictive animal activity for the preceding and subsequent 12 hours.

The new device has a “breadcrumbs” feature that allows users to record the exact route taken and retrace the route at any time. With the free HuntTrack software application, hunters can review predictive animal activity for any location up to 365 days away and use the topographic map to mark waypoints and upload them to the device.

Following the trip, up to 48 hours of data can be uploaded to the HuntTrack application, which overlays saved routes on a topographic map and allows users to quickly evaluate the route or save it for future use. In addition to trip routes, the application provides data from each trip including distance traveled, average speed, elevation and temperature.

With the peace of mind that comes from knowing you can always find your way back and now the information to be a more knowledgeable hunter, the Bushnell HuntTrack makes the next hunting adventure safer and more enjoyable. Water resistant and constructed with a rugged housing, the HuntTrack is available for an MSRP of $164.95.

To learn more about the Bushnell HuntTrack, visit the product page online. For more information about Bushnell Outdoor Products and its complete line of sports optics and outdoor technology, visit www.bushnell.com or call 1-800-423-3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

Nikon Introduces INLINE XR Muzzleloading Riflescopes

Nikon’s INLINE XR series of muzzleloading riflescopes are designed to give an edge to anyone wanting to extend their season – or their range – with a muzzleloader. The breakthrough INLINE XR riflescope technology makes 300-yard shots a reality for hunters shooting today’s increasingly accurate inline muzzleloaders.

Featuring the patented BDC 300 reticle, the ultra compact INLINE XR 3-9×40 is available in matte, silver or Realtree® APG finish. Five inches of eye relief throughout the magnification range allow the scope to be comfortably and safely mounted on even the hardest kicking muzzleloaders.

It offers precision ¼-MOA adjustments, quick focus eyepiece and light transmission boosted up to 92% for dawn to dusk brightness. The INLINE XR’s BDC 300 reticle can be fully optimized to match the drop of virtually any sabot load with Spot On™ Ballistic Match Technology. The Spot On program provides users with exact aiming points on the BDC reticle for any load or ammunition at a specified range. Spot On can be purchased for iPhone and Android or tried out for free at nikonhunting.com/spoton.

Suggested retail price is $229.95 for the matte, $239.95 for the silver and $249.95 for the Realtree APG finishes.

The Nikon INLINE XR muzzleloading riflescope includes the following features:

Nikon’s Patented BDC 300 Reticle
This patented, trajectory-compensating reticle integrates unique, easy-to-see “ballistic circles” that provide instant aiming points–and take the guesswork out of holdover at longer ranges.

Multicoated Optical System
Bright, multicoated optics deliver up to 92% light transmission.

Five Inches of Constant Eye Relief
Keeps your brow safe–even with the heaviest slug loads.

Precise, Hand-turn ¼-MOA Click Adjustments
Positive-click reticle adjustments get you zeroed in quicker and maintain your setting even with heavy recoil.

100-yard Parallax Setting
Eliminates parallax for precise shooting.

Quick Focus Eyepiece
Allows the shooter to instantly bring the reticle into sharp focus.

Compact Size
The perfect fit for high-caliber muzzleloaders.

Waterproof, Fogproof, Shockproof
Nitrogen-filled and O-ring sealed.

Nikon Inc. is the distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of riflescopes, binoculars, Fieldscopes and laser rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Road, Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

Vortex Razor HD Gen II 1-6×24 Riflescope

Incredibly versatile and perfect for the AR platform, the Vortex Razor HD Gen II 1-6×24 is the ideal optical solution for short to medium-range tactical applications requiring the pinnacle of optical performance.

Sitka’s Scrambler Series Brings A Youthful Look

Bozeman, MT- Sitka Gear, the industry leader in performance hunting gear, is proud to unveil the Scrambler series jacket and pant, a premium performance set designed specifically for your favorite young hunter. The Scrambler series is a testament of Sitka’s overall passion and commitment for the next generation of outdoor enthusiasts.

The Scrambler jacket’s light insulation will ward off the tykes chill in early mornings and late evenings, yet provide maximum breathability throughout the day. With articulated elbows, a micro-fleece lining, and a functional chest pocket, there’s nothing Sitka left to chance for youngsters.

Jacket Features:
• Articulated elbows
• Micro fleece lining
• Functional chest pocket
• GORE™ OPTIFADE™ Concealment Open Country and Forest Pattern
• MSRP: $129

The Scrambler pant features micro-fleece to wick away moisture and keep nippy temperatures at bay. The articulated soft shell pants are made to be worn with or without layers underneath. Reinforced seat and knees along with a 2-way stretch seam make the Scrambler a very solid built clothing system that caters to the up and coming outdoorsmen.

Pant Features:
• Reinforced seat and knees
• 2-Way Stretch
• Zippered thigh pockets
• Micro fleece lining
• GORE™ OPTIFADE™ Concealment Open Country and Forest Pattern
• MSRP: $89

Sitka Gear’s top-quality products feature the most scientifically advanced visual concealment pattern ever to hit the market – GORETM OPTIFADETM Concealment, the first-ever concealment based on the science of animal vision. The unique micro-pattern considers the way a deer or other ungulate perceives color, the ratio of positive to negative space and other visual elements to create an effect that allows the hunter to blend with the animal’s perception of the environment. The macro-pattern breaks up the symmetry of the human body so that if a hunter is detected, the animal will not be able to identify the hunter as a predator.

About Sitka Gear

Sitka Gear is the leading manufacturer of high-performance hunting apparel that utilizes cutting-edge technology to keep hunters warm, dry and comfortable in any condition. For more information about Sitka visit www.sitkagear.com or call 877.SITKA-MG.

Spur Neck Knives Now Available From Browning

Inspired by the spurs from a pheasant, renowned knife maker Russ Kommer has developed the Spur Neck Knives for 2012. Like the spur from a rooster pheasant these knives are sharp and curved and make for an excellent multi-purpose knife from caping to self-defense. The Spur Neck Knives come in three colors black, Mossy Oak® Break-Up and Mossy Oak® Pink.

The 1 ¾” curved fixed blade is made out of 440 stainless steel. The black Spur Neck knife features a rugged G-10 handle. The camouflage versions are made out of aluminum and feature Browning‘s Dura-Touch® coating which gives the knife a durable finish that is easy to hold onto when wet.

All Spur Neck Knives come with a Kydex® sheath with neck chain. The durable clamshell sheath allows for the Spur Neck Knives to lock securely into place. The neck chain features a safety breakaway design.

Suggested retail price for the Black Spur Neck Knife $14.95
Suggested retail price for the camouflage Spur Neck Knives $19.95

Please visit www.browning.com for more information about Browning products.

# # #

For more information on all of Browning’s innovative products, visit www.browning.com

Paul Thompson

LaserMax Announces MICRO Laser Enhancements

LaserMax announces new features to the MICRO allowing customers the choice whether their laser emits a constant or pulsating beam. Users can alter between either a constant on or a pulsating laser beam by simply holding down the activation switch for 8 seconds. Also featured on the MICRO are ambidextrous activation, adjustments for windage and elevation along with 5 plus hours of continuous runtime. The MICRO packs maximum quality and features into its small space – requiring only an inch of rail space – all at a price of $129 MSRP.

“The MICRO is a great laser for rail equipped compact and subcompact pistols that are in high demand by consumers right now,” said Eric Haase, Vice President of Sales and Marketing. “After receiving feedback from customers about offering either the constant on or pulse feature, our engineering group researched the build process and determined it was possible to add the new feature without impacting quality or price to our customers. That’s a win-win.”

About LaserMax: LaserMax is a leading innovator and manufacturer of high quality laser sight systems. For more than 20 years, the company has provided the most technologically advanced laser products for military, law enforcement agencies and commercial markets worldwide. LaserMax additionally delivers industry leading laser products and optical systems for semiconductor, aerospace, biomedical applications, and telecommunications. LaserMax is a WOSB (8n) certified and ISO 9001:2008 certified small business.

LaserLyte Announces UTA-SH Laser Designed For Smith & Wesson M&P Shield Pistol

Cottonwood AZ – LaserLyte® has announced that after working closely with the engineers at Smith & Wesson, the latest edition of the UTA-SH pistol laser is ready for shipping. The pistol laser has been designed especially for use with the new Smith & Wesson® M&P Shield™ pistols, which were unveiled at the annual NRA show in St. Louis, Missouri last month.

The M&P Shield™ is Smith & Wesson’s new slim, concealable, lightweight, striker-fired polymer pistol. Available in 9mm and .40 S&W, the new M&P Shield features a slim design combined with the proven and trusted features found in the M&P™ Pistol Series. From the pistol’s easily concealed one-inch profile to its optimized 18-degree grip angle, the M&P Shield offers professional-grade features intended to aide users with simple operation and reliable performance.

The LaserLyte® UTA-SH laser for the Smith & Wesson® M&P Shield™ mounts easily and quickly on the M&P Shield trigger guard and snugs-up securely to the dust cover. It’s simple to activate with the ambidextrous, ergonomic switch. The LaserLyte® UTA-SH laser is easily programmable to either constant on or pulse mode. Another great function is the “auto-off” feature that displays a unique flash after 5-minutes of operation and automatically turns the unit off after 6-minutes. In actual usage* the battery life lasts 10-hours in constant on and 20-hours in pulse mode (*actual usage is: 1 min. on and 1 min. off). Made of 30% glass filled nylon and steel mounting hardware. The MSRP is $99.95

LaserLyte® UTA-SH Laser Features Include:

* Ambidextrous
* Ergonomic
* Programmable with constant on or pulse mode
* Automatic off feature

Mario Pasantes, Senior Vice President of Marketing and International Sales for Smith & Wesson said, “We designed the M&P Shield to incorporate the exceptional features of all our M&P products in a lightweight firearm that is highly functional yet comfortable to carry and shoot. Early in the process, we teamed up with accessory providers that had the foresight and ability to develop superior accessories for the new M&P Shield. The result is an exciting new offering, including accessories that are available immediately, all of which can be combined to suit each user’s particular situation. LaserLyte was an immediate part of delivering this value proposition to the market.”

About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ Global Select: SWHC) is a U.S.-based leader in firearm manufacturing and design, delivering a broad portfolio of quality firearms, related products and training to the global military, law enforcement, and consumer markets. The company’s brands include Smith & Wesson®, M&P™ and Thompson/Center Arms. Smith & Wesson facilities are located in Massachusetts and Maine. For more information on Smith & Wesson, call (800) 331-0852 or log on to www.smith-wesson.com.

About LaserLyte®:
LaserLyte®, the leader in laser technology for over 25 years. Our mission is to heighten the experience of shooting. For additional information about LaserLyte, visit www.laserlyte.com.

Keep up to date with LaserLyte on Facebook or Twitter. Visit the LaserLyte YouTube page for all the LaserLyte action.

Laura Burgess Marketing
Laura Burgess
P.O. Box 13978
New Bern, NC 28561
P: 252-288-5805

30 N. Alamos Rd.
Cottonwood, AZ 86326
P: 928-649-3201
F: 928-649-3970

Howard Communications Encourages Sportsmen to Vote

Sportsmen Vote

“The right to vote is the most influential right that American Citizens can exercise to have their voices heard,” said Howard Communications President, Kevin Howard. “To help sportsmen be more informed about the 2012 elections, sportsmen can now go to the Sportsmen Vote website www.sportsmenvote.com to learn about key issues relating to sportsmen and the activities they enjoy.”

Sportsmenvote.com encourages all sportsmen to register to vote in the Fall 2012 election. If a sportsman hasn’t registered to vote yet, sportsmenvote.com shares the link to register to vote and provides a list of polling places.

The website is a large resource where sportsmen can learn about key issues including hunting, shooting, fishing and conservation. Sportsmen can also share their opinions with other sportsmen on the topics that affect their pursuits. Weekly polls on hot button topics allow sportsmen’s voices to be heard. Sportsmen Vote can also be followed on Facebook and Twitter for up-to-the-minute news and updates. Sportsmen can sign up to get e-mail alerts.

Sportsmen Vote also lets voters compare presidential candidates and how they stack up against each other in sportsman related issues. Sportsmenvote.com also links candidate related news articles so voters can stay updated on the presidential campaign.

“Many people believe this year’s election may be the most important ever for a number of issues,” says Howard. “We encourage every sportsman to get involved and vote this year and ask their family and friends to do the same.”

Please feel free to add the Sportsmen Vote logo and link to your webpage.

Bushnell Tactical Introduces a New Short to Mid-Range Riflescope Available in Four Configurations

(lo-res) – JPG (hi-res)

JPG (lo-res) – TIF (hi-res)
Press Release Word Doc
June 2012
Mike Capps – Howard Communications, Inc.
(573) 898-3422 / mcapps@howardcommunications.com
P aul Arnhold – Bushnell Outdoor Products
(913) 752-6105 / parnhold@bushnell.com

Bushnell Tactical Introduces a New Short to Mid-Range
Riflescope Available in Four Configurations

Overland Park, Kan. — Bushnell Outdoor Products, an industry-leader in high performance sports optics for more than 60 years, has introduced a new line of short to mid-range riflescopes (SMRS). The Bushnell Elite Tactical SMRS 1-6.5x 24mm is available with two illuminated tactical reticles in both first and second focal plane.

The new tactical SMRS 1-6.5x 24mm scope combines close quarters precision with outstanding mid-range capability. With a true 1x magnification and the new BTR-1 and BTR-2 reticle options, this scope delivers instant target acquisition and calibrated ranging for longer shots. The scope features an illuminated reticle with 11 brightness settings for quick adjustments in any light condition.

The BTR-1 reticle is an illuminated, ballistically calibrated reticle that is optimized for use with 5.56/.223 caliber rounds. This bullet drop compensating (BDC) reticle provides accurate ranging and aiming to 600 meters. The BTR-2 is an illuminated mil-hash reticle that allows for ranging, holdover and windage adjustments. Both the BTR-1 and BTR-2 illuminated reticles are available in first or second focal plane.

Bushnell Elite Tactical series scopes are built to withstand the rigors of the field, whether in military and law enforcement situations, competitions or countless rounds at the range. With fully multi-coated optics and the new anti-reflective Ultra Wide Band (UWB) coating, the scope delivers light transmission across more of the visible light spectrum than before. This feature leads to enhanced clarity, exceptional brightness and true color from dawn to dusk.

Built from high-quality forged aluminum alloy, the scope features a robust 30mm one-piece tube and Argon purging. Integrated to deliver long-lasting performance and reliability, Argon provides added resistance against corrosion, reduced chances of fogging and longer seal life.

The scopes are 100 percent fog proof, shock proof and waterproof. Bushnell takes all-weather performance a step further with its patented RainGuard® HD lens coating. The permanent, water-resistant finish gives shooters a clear view when weather conditions present a challenge.

Beginning in 2012, every product in the Elite Tactical series is not only covered by the Bushnell limited lifetime warranty, the entire product line is also backed with the new one-year, no-risk Bushnell Bulletproof Guarantee. The 100 percent money back guarantee is valid up until one year from the original date of purchase.

The Bushnell Elite Tactical SMRS 1-6.5x 24mm riflescope is available in first focal plane for an MSRP of $2,119.95 and second focal plane for $1,967.95. For more information about the Bushnell Elite Tactical series, visit the product section online. To learn more about Bushnell Outdoor Products, visit www.bushnell.com or call 1.800.423.3537.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names.