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Archive for January, 2011

CenterPoint Introduces Universal Laser And Flashlight Kit

ROCHESTER, New York- CenterPoint® Hunting and Outdoors, a division of Crosman® Corporation, a leading supplier of products for the shooting sports, introduces a new Universal Laser and Flashlight Kit for quick and accurate target acquisition that conveniently mounts on any 1 inch scope tube.

CenterPoint Precision Optics Product Manager, Sara Calcagno says this accessory is a must for predator and varmint hunters. “The kit allows you to shoot in low light conditions with precision and confidence and, best of all, it doesn’t disturb your prey. Use the flashlight to find your target and then use the laser to lock-on,” she said. “The kit also makes a great tool for youth training,” says Calcagno. “Shooters see the red laser spot on their target right away and can take instruction while shooting, since the instructor can also see the laser spot.”

A convenient and helpful accessory for medium and close range shooting, the CenterPoint Universal Laser and Flashlight kit mounts easily to any 1 inch scope tube. The Laser Sight is visible at up to 200 yards in low light and up to 50 yards in daylight. It is also adjustable for both windage and elevation. The Flashlight illuminates targets from up to 30 yards away. Both the laser and flashlight are equipped with tactical on/off pressure switches. “For varmint and predator hunting made easy, try this combination kit at dusk or dawn,” comments Calcagno. “The kit works well on both rimfire and air rifles.”

The CenterPoint Hunting and Outdoors Universal Laser and Flashlight Kit has an MSRP of $60 and is available now. CenterPoint Hunting and Outdoors will exhibit its entire product line during SHOT Show 2011 in Las Vegas from January 18-21. Visit booth number 12740.

For additional information on the CenterPoint Universal Laser and Flashlight Kit, or on any CenterPoint Hunting and Outdoors products, Crosman, Benjamin, Crosman Archery, or Game Face Airsoft products, visit the company’s Web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, Marketing Coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at levans@crosman.com, or call her at (800) 7 – AIRGUN (724-7486). For up-to-the-minute news from Crosman Corporation, follow us on Twitter (http://twitter.com/crosmancorp) and Facebook (http://facebook.com/ crosmancorp).

CenterPoint Precision Optics Game Tag Ballistic Riflescopes

ROCHESTER, New York- CenterPoint® Hunting and Outdoors, a division of Crosman® Corporation, a leading supplier of products for the shooting sports, has introduced a series of long-range riflescopes featuring the Trajectory Aiming Guide (TAG™) ballistics reticle. Designed for serious hunters, the Game TAG series scopes promise to help shooters shoot accurately and take more game with high-end performance at modest prices.

According to CenterPoint Precision Optics Product Manager, Sara Calcagno, “The CenterPoint design engineering team analyzed trajectory data from more than 20 of the most commonly used bullet/load combinations to develop and calibrate the new Game TAG ballistics reticle.” The Game TAG scopes provide fast, simple aiming points at various shot distances. “Using the chart provided with the scope or on our website, www.centerpointhunting.com, simply choose the caliber and weight you’re using and the reticle will tell you which aiming points coordinate with which distances,” she said. “The need for holdover estimation and lengthy calculation is eliminated. The reticle also includes windage points at your longer distances for accurate shooting in all weather conditions,” she continued.

On the Game TAG scopes, not only are the yardages displayed directly on the reticle, but the aiming points for those distances are illuminated, offering even quicker and more accurate target acquisition.

The new Game TAG series of riflescopes have fully, multi-coated lenses, etched glass reticles and rugged, one-piece, 1 inch tubes made from aircraft grade aluminum alloy. The reticles incorporate a red/green, dual illumination system with various brightness settings. For dependable performance in the most extreme weather conditions, the scopes feature a built-in, all-weather, angled sunshade and are waterproof, shockproof and fog proof.

Two TAG reticle choices are currently available. The muzzleloader/shotgun and standard rifle caliber reticle is available in a 3-12x44mm riflescope. The standard rifle caliber and magnum load reticles are available in both 4.5-14x44mm and 6-20x50mm riflescopes. The reticles are factory calibrated to provide spot-on aiming points from 100 yds to 600 yds for the most popular loads. MSRP ranges from $179.99 to $249.99.

CenterPoint Hunting and Outdoors will exhibit its entire product line during SHOT Show 2011 in Las Vegas from January 18-21. Visit booth number 12740.

For additional information on the CenterPoint Game TAG series of precision riflescopes, or on any CenterPoint Hunting and Outdoors products, Crosman, Benjamin, Crosman Archery, or Game Face Airsoft products, visit the company’s Web sites at www.crosman.com, www.centerpointhunting.com, www.gamefaceairsoft.com, or write to Laura Evans, Marketing Coordinator, Crosman Corporation, 7629 Routes 5 & 20, Bloomfield, NY 14469, email her at levans@crosman.com, or call her at (800) 7 – AIRGUN (724-7486).

For up-to-the-minute news from Crosman Corporation, follow us on Twitter (http://twitter.com/crosmancorp) and Facebook (http://facebook.com/crosmancorp).

Contact:
Laura Evans
Crosman Corporation
7629 Routes 5 & 20
Bloomfield, NY 14469
1-800-7AIRGUN
levans@crosman.com

New VX-R™ Illuminated Riflescopes In Leupold’s® 2011 Optics Line

BEAVERTON, Ore. – Leupold‘s® new VX-R™ illuminated riflescopes combine proprietary powered fiber optic technology and an exclusive FireDot™ reticle to provide hunters with exceptional target acquisition, in the bright light of day as well as the low light of dawn or dusk.

VX-R riflescopes feature a single push button illumination system with Leupold’s own Motion Sensor Technology (MST™). A touch of the button illuminates the dot within the reticle. By repeatedly pressing the button, the user can select between eight different intensity settings including a high-low indicator, which flashes when either the maximum or minimum intensity is reached. After five minutes of inactivity, the illumination system automatically switches to stand-by mode, but reactivates at the same intensity setting whenever the rifle is moved. This helps extend battery life and, by reducing movement, allows the hunter to maintain greater stealth in the field.

In addition, the FireDot reticle in the VX-R has a fiber optic light pipe with a precisely cut and meticulously polished tip designed to deliver an illuminated dot that can be easily seen in bright light, yet is not overpowering in low-light conditions. Once activated, the dot illuminates with bright, sharp definition, while the rest of the reticle remains non-illuminated. This combination leads the eye naturally to the center aiming point and makes target acquisition quick, precise and simple.

“Riflescopes with illuminated reticles are legal for use in all states that allow centerfire rifles for big game hunting,” commented Pat Mundy, communications manager for Leupold & Stevens, Inc. “Our new VX-R illuminated riflescopes allow hunters around the country to see their game in a better way. VX-R offers true daylight-capable illumination as well as the optical performance required to extend those precious minutes at daybreak or day’s end.”

VX-R models include 1.25-4x20mm, 2-7x33mm, 3-9x40mm, 3-9x50mm, 4-12x40mm and 4-12x50mm. Each is available with one or more of the FireDot reticle options: FireDot Duplex®, Ballistic FireDot, FireDot Circle or FireDot 4. In addition, the 3-9x40mm, 3-9x50mm and 4-12x40mm models are available with Leupold’s Custom Dial System® (CDS®), which helps hunters and shooters get on target at any range, with any load, by matching their scopes to the ballistics of their ammunition and sight-in conditions.

Other key features of VX-R riflescopes:

• Leupold’s Index Matched Lens System®, which maximizes light transmission to produce an extremely bright, sharp image across the visual field

• Blackened lens edges for enhanced light transmission, clarity and contrast

• DiamondCoat™, an ion-assisted lens coating for optimal light management and maximum abrasion resistance

• One-turn, non-locking eyepiece to provide smooth, fast and precise focus adjustment for users of different visual acuity, from nearsighted to farsighted

• Precision finger click adjustments for windage and elevation (1/4-MOA for all models except those with the FireDot 4 reticle, which has metric adjustments – one centimeter per click)

• Leupold’s most durable twin bias spring erector system

• Second generation Argon/Krypton waterproofing

• CR-2032 coin cell battery, readily available around the country

VX-R riflescopes have a rugged 30mm matte black maintube and a sleek design that reduces bulk atop the rifle. Sporting Leupold’s familiar Golden Ring, they are backed by the company’s Full Lifetime Guarantee. For more information, visit a local dealer, go to www.leupold.com or call 1-800-LEUPOLD.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 700 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring® optics, Mark 4® riflescopes and Redfield® Revolution™ riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; flashlights; mounting systems; and optical tools and accessories.

###

Leupold & Stevens, Inc. is a Charter Supporter of the Hunting and Shooting Sports Heritage Foundation.

Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688, U.S.A. Phone: (800) LEUPOLD or (503) 526-1400 • Fax: (503) 352-7621 • www.leupold.com

Leupold’s® New Innovative, User-Friendly RCX™ Trail Camera System

BEAVERTON, Ore. – Hunters, picture this: Leupold® now offers a trail camera system featuring innovative “plug and play” technology that simplifies the process of taking and retrieving images of game in the field.

The new RCX™ Trail Camera System is not only designed for easy use, but for capturing high-quality images in the places that can help swing the odds in a hunter’s favor. Key components of the system include the USB Controller/Viewer and either a RCX-1 (eight megapixels) or RCX-2 (10 megapixels) camera. A feature exclusive to Leupold, the hand-held USB Controller/Viewer has a three-inch display screen and can be used to download and view images from the camera on the spot, eliminating the need to remove photo/SD cards and check them at another location. With the controller/ viewer, the user can also get real-time alignment of the camera’s view and instant access to all program settings, without opening the camera or removing it from the mount.

“We call our new RCX Trail Camera System a game changer for whitetail deer hunters and others interested in patterning animals,” said Pat Mundy, communications manager for Leupold & Stevens, Inc. “It is the most user-friendly system of its kind, doing away with the hassles common to traditional trail cameras: manual resets, swapping photo/SD cards in and out, guessing on alignment of the sensor and framing of the picture, counting blinking lights, scrolling through confusing mode options, multiple trips to and from your home or truck to view the images, and so on. RCX is also extremely versatile, allowing users to choose how simple or advanced they want the system to be, according to their specifications.”

The USB Controller/Viewer plugs into the USB jack in each RCX camera, and also plugs into home computers to download pictures and images to the hard drive. RCX cameras provide high- resolution color images during the day and infrared images at night, as well as a video/audio option. A special day/night sensor allows the camera to quickly adjust exposure as light levels change, and to activate the infrared system when darkness falls.

Both the RXC-1 and RXC-2 cameras have a 54-degree lens for a wide field of view, and offer 45 degrees of heat/motion sensing coverage to a maximum range of 45 feet. A feature unique to the RCX-2 camera is Dual Sensor Technology (DST™), which provides the option of 10 degrees of sensing coverage out to 90 feet. The user can choose to have the 45-degree sensor and the 10-degree sensor active at the same time.

Other key features include a silent digital shutter, “blink-of-an-eye” (less than one second) trigger speed to capture more complete images, and extremely fast recovery time – after taking a picture, the camera can recover and be ready to take another in two seconds or less, depending on setting. The system is designed to easily take the user through each program setting, step by step. The RCX Trail Camera System offers many customizable features – image file type/size, picture quality, time lapse, operation hours and separate day/night settings, among others.

The RCX camera frame is constructed for durability and to provide maximum protection for the internal components. Each camera can operate continuously for months using eight AA lithium batteries; AA alkaline batteries work as well.

RCX cameras and the controller/viewer can be purchased separately or in kits. The RCX-1 System Kit includes the camera, controller/viewer, 12-volt cable, car adapter, home adapter, USB cable, AA battery pack cartridge tray (batteries not included), lithium-ion battery (for the controller/viewer), six hex standoffs for mounting and a mounting strap. The RCX-2 System Kit offers the same items, plus a lock-down security plate and screws.

For more information, visit a local dealer, go to www.leupold.com or call 1-800-LEUPOLD.

Leupold & Stevens, Inc., the preeminent American-owned and -operated optics company, employs more than 700 people in its state-of-the-art facility near Beaverton, Ore., where rugged, dependable, high-performance Golden Ring® optics, Mark 4® riflescopes and Redfield® Revolution™ riflescopes are designed, machined and assembled. Leupold is a fifth-generation, family owned company whose products are sold worldwide to hunters, competitive shooters, American military warfighters, law enforcement personnel and wildlife observers. The product line includes rifle, handgun and spotting scopes; binoculars; rangefinders; trail cameras; flashlights; mounting systems; and optical tools and accessories.

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Leupold & Stevens, Inc. is a Charter Supporter of the Hunting and Shooting Sports Heritage Foundation.

Contact:
Patrick Mundy
(503) 526-1467
pmundy@leupold.com

Jeff Patterson
Swanson Russell
(402) 437-6410
jeffp@swansonrussell.com

Sig Sauer Introduces Company’s First 1911s Chambered in 9mm, .40S&W and .22 LR

EXETER, NH – SIG SAUER, Inc., the leading manufacturer of commercial, law enforcement and military firearms, is commemorating the 100th anniversary of the 1911 platform by introducing three new traditional models, and the addition of three new calibers in .22LR, 9mm and .40S&W.

All three traditional models feature the recognizable “round-top” 1911 slide profile, front cocking serrations and a lightweight, three-hole trigger. Standard on all models are a match-grade barrel, flat mainspring housing and speed bump grip safety. Front straps have 25LPI checking and the mainspring housing has 20LPI for optimum grip and user comfort.

The 1911 Traditional Reverse Two-Tone is a full-size 1911 featuring a natural stainless steel frame and Nitron®-coated stainless slide. Black control levers, low profile SIGLITE® night sights, and Hogue® Black Diamondwood checkered grips round out the sleek look.

The 1911 Traditional Natural Stainless Compact features a natural stainless, commander-length slide and frame. White controls, custom wood checkered grips, and low profile SIGLITE night sights are standard.

The 1911 Traditional Match Elite is the first SIG SAUER® 1911 to be offered in a caliber other than .45 Auto. A full-size 1911, the Match Elite chambered in .45ACP is available as a two-tone with a natural stainless steel frame and a Nitron-coated slide. The 9mm and .40S&W Match Elite models are also full sized, but feature a natural stainless slide and frame, white controls and adjustable target sights. The Match Elites feature Hogue custom wood checkered grips.

2011 also marks the first time SIG SAUER has offered a rimfire 1911 line. The 1911-22 is built to the same dimensions as the full-sized 1911 pistol. It features a lightweight metal frame and slide, low-profile three-dot sights, working grip safety and ambidextrous thumb safety, making the 1911-22 a perfect training tool for 1911 fans as well as a fun plinking pistol for all ages.

1911 Traditional

Reverse
Two-Tone

Compact

Match Elite
Caliber

.45ACP

.45ACP

.40S&W

9mm
Magazine Capacity

8

7

8

8

9
Trigger Pull

SAO: 5.0 lb Average
Overall Length

8.7″

7.7″

8.7″
Overall Height

5.5″

4.8″

5.5″
Overall Width

1.4″

1.4″

1.4″
Barrel Length

5.0″

4.2″

5.0″
Sight Radius

6.5″

5.7″

6.5″
Sights

Low Profile Night Sights

Adjustable Target Sights
Weight w/ Magazine

41.6 oz

35.5 oz

41.6 oz
Frame Material

Stainless
Frame Finish

Natural Stainless

Nitron

Natural Stainless
Slide Material

Stainless
Slide Finish

Nitron

Natural Stainless
Grips

Hogue Custom Wood

For more on SIG SAUER, please visit www.sigsauer.com or find us on Facebook at www.facebook.com/SigSauerInc.

About SIG SAUER, Inc.

SIG SAUER, Inc. is the largest member of a worldwide business group of firearms manufacturers that includes J.P. Sauer & Sohn and Blaser GmbH in Germany and Swiss Arms AG in Switzerland. This global network of companies gives SIG SAUER a world-class firearms knowledge base, unparalleled design expertise, and extensive manufacturing capacity, enabling the company to respond quickly and effectively to changing market conditions and the needs of its military, law enforcement, and commercial markets worldwide. SIG SAUER is an ISO 9001: 2008 certified company with over 400 employees. For more information on SIG SAUER, any of its products, or the SIG SAUER Academy, log on to www.sigsauer.com.

Contact:
Allen Forkner, Swanson Russell (402) 437-6428 or allenf@swansonrussell.com

Gamo Outdoor USA Presents Two Technologies In One Air Rifle

Fort Lauderdale, Florida – An innovative leader in the air rifle industry, Gamo Outdoor USA (www.gamooutdoorusa.com), is proud to announce its exclusive new Silent Stalker Whisper™ that will be unveiled at the upcoming SHOT Show in Las Vegas. This new model is the fusion of two Gamo® technologies into an Adult Break-Barrel: The Whisper® and the new IGT™ (Inert gas technology).

The IGT™ (Inert Gast Technology) is a new advanced technology from Gamo® for Adult Break-Barrel Air Rifles. This technology allows shooting pellet ammunition by use of a pneumatic inert gas cylinder instead of conventional spring technology. The IGT™ has been combined with the Whisper® Technology, adding the integrated noise dampener ND52. The Silent Stalker Whisper™ has become the most technically advanced Break-Barrel on the market, delivering higher velocities, improved accuracy, and less noise vibration.

The Silent Stalker Whisper also features a new recoil pad that enables the shooter to have up to 74% shock absorption. The shooter can adjust or remove the rubber inserts as desired.

A new version called Silent Stalker™ will also be unveiled featuring the IGT™ (Inert Gas Technology).

The Silent Stalker series models include:

- IGT™ (Inert Gas Technology)
- .177 or .22 caliber options

- Single Shot

- Break Barrel: single cocking system

- Automatic cocking safety system

- Manual trigger safety

- Barrel: Fluted Polymer Jacketed Steel

- Trigger: second stage adjustable

- Stock: Black tough, all-weather synthetic stock

- Butt Plate: Rubber pad for recoil absorption of up to 74%

- Twin cheek pads for ambidextrous shooting

Silent Stalker Whisper™ SPECS:
Whisper™ ND52 (noise damper) technology

Velocity: 1300 fps with PBA® Platinum .177 ammo; 975 fps with PBA® Platinum .22 ammo

Length: 46″

Weight: 5.28 lbs

Trigger Pull: 3.79 lbs

Barrel length: 18″

Scope Ramp: Raised Rail
Scope: 3-9X40 air rifle scope with 1pc mount

Fiber optic front and rear sights

Grooved receiver to accommodate airgun scope

Suggested Retail Price: $299.95

Silent Stalker™ SPECS:
Velocity: 1300 fps with PBA® Platinum .177 ammo; 975 fps with PBA® Platinum .22 ammo

Length: 43.3″

Weight: 6.1 lbs

Trigger Pull: 3.74 lbs

Barrel length: 18″

Scope Ramp: Grooved Receiver
Scope: 4X32 air rifle scope with rings

Suggested Retail Price: $254.95

Gamo Outdoor USA is a leading consumer products company that designs, manufactures and markets a diverse portfolio of outdoor sporting goods products under such world class brands as GAMO®, BSA Optics®, Laser Genetics®, Aftermath®, Stunt Studios® and is the exclusive distributor of BSA Guns™ and Kahles®. Gamo Outdoor USA products are sold at Cabela’s, Bass Pro Shops, Midway USA, Academy Sports + Outdoor, Dick’s Sporting Goods, Big 5 Sporting Goods, Gander Mountain, Mills Fleet, Sports Authority, Scheels and other fine retail outdoor and sporting goods stores. For more information, visit www.gamooutdoorusa.com; Facebook.com/GamoOutdoorUSA; Twitter.com/GamoOutdoor; and YouTube.com/GamoOutdoor.

Contact:
Julie Kaminski (561) 779-2516 or julie@thebuzzagency.net

Vero Vellini Introduces Its Premium Line Of Leather Rifle Slings

MOORESTOWN, NJ – Continuing its legacy of providing the finest slings in the world, Vero Vellini is pleased to announce the availability of its new line of Premium Leather Rifle Slings. Crafted from the finest full-grain leather and Air Cushion neoprene, the new Vero Vellini Premium Leather Rifle Slings provide the look and feel of absolute luxury combined with unparalleled performance and durability.

While the topside of the new slings sport elegant leather, it is the no-slip neoprene bottom that creates a sure grip in all weather conditions and provides unprecedented comfort for long days in the field. Quick-release straps on the slings allow for easy on and off changing from one firearm to another (QD swivels sold separately). There are three sling styles in the Premium Leather Rifle Sling line: wide, narrow and padded. Each of these top-grade brown leather slings would become the perfect accessory for any hunting rifle.

The Premium Leather Rifle Slings are available for retail prices of $139.99 for the wide and narrow slings, and $169.99 for the padded sling at select retailers nationwide or online at www.gunslingsdirect.com.

Vero Vellini has been the acknowledged leader in comfortable, handcrafted gun slings. For nearly two decades, the company has been crafting these beautifully detailed and highly durable slings in Germany. Vero Vellini created the Air Cushion concept, which sandwiches neoprene and other natural and synthetic material to create an almost weightless feeling when carrying a firearm. The company also boasts the most slip-proof sling available from the use of a unique, highly durable rubber backing. Vero Vellini also manufactures fast-access cartridge cases and straps for binoculars and cameras. For more information on Vero Vellini, contact: Pioneer Research, 97 Foster Road, Moorestown, NJ 08057; call 800-257-7742; or visit http://www.pioneer-research.com/verovellini.asp.

Contact:
Karen Lutto (830) 755-4308
karen@hunteroc.com

Mike Nischalke (703) 380-3595
mike@hunteroc.com

Crimson Trace Announces Lightguard

Wilsonville, OR – Crimson Trace is proud to announce the introduction of the Lightguard platform for defensive pistols. Featuring a rugged 100 lumen white light controlled by a patented instinctive activation system, the user now has an illumination device that fits seamlessly to the gun. Due to its low mass, the Lightguard does not appreciably alter the pistol’s balance or increase the incidence of malfunctions, while its slim profile makes for easy holstering.

Fully compatible with selected Crimson Trace Lasergrips®, the Lightguard platform allows the user to equip their pistol with both essential low light tools, either of which can be operated independently and with one hand. In a defensive situation, this can be a decisive advantage as instead of holding a light, the support hand is free for other tasks. Initially available to fit Glock, Springfield XD and Smith & Wesson M&P handguns, additional models will be introduced for other firearms.

All Crimson Trace products are proudly designed, engineered and made in the USA.

Contact:
Iain Harrison (503) 754-4117

Guns & Ammo Launches Magazine App for iPad, iPhone

New York, NY (January 18, 2011) – The venerable Guns & Ammo brand announced today the launch of its magazine app developed for the iPhone and iPad. The Guns & Ammo Magazine app is priced on a per-issue model and is available now at Apple’s App Store (http://store.apple.com/us). Today’s news comes on the heels of Guns & Ammo’s recently launched and highly successful gaming application-G&A’s Point of Impact-which has been downloaded more than 500,000 times since its launch in early December. Collectively, the Guns & Ammo digital efforts will serve as a blueprint for the other 15 brands in parent company InterMedia Outdoors’ market-leading portfolio.

The Guns & Ammo Magazine digital application incorporates many of the best features of print, such as layout design and editorial flow, with many of the best digital features, such as flexible navigation, content sharing, and bookmarks. The Guns & Ammo app was developed on an in-house digital publishing platform that combines artfully designed content with easy navigation creating an intuitive and compelling user experience. The app features much of the print version’s leading and authoritative reporting, as well as editorial content, features and how-to segments, in addition to a deep library of HD footage from America’s most watched firearms show, Guns & Ammo TV, airing on Sportsman Channel.

“Unlike other digital magazine solutions, we have the capacity to expand what we do with G&A every month, building upon what works and shelving what doesn’t,” said Howard Stevens, VP, Chief Information Officer for InterMedia Outdoors. “That flexibility allows G&A to provide its advertisers and readers with unparalleled flexibility and opportunity as G&A continues to learn, adapt and develop the ultimate digital magazine experience. G&A has tasked its editors, writers and designers with thinking about execution and content strategy that supports content across multiple platforms.”

“Guns & Ammo is arguably the most ubiquitous media brand in the shooting sports and when people think of authoritative firearms content, G&A is top of mind. IMO and G&A’s goal is to provide all people interested in firearms, ammunition and related gear-whether that be new audiences, the curious, beginners, intermediates and experts-the exact material they want and need, exactly how they want to consume it,” said Jeff Paro, CEO of InterMedia Outdoors. “The Guns & Ammo model will serve as a blueprint for the other 15 brands in our portfolio, with each title serving superior content across multiple platforms-the web, digital apps, gaming, print, video, as well as emerging technologies. Essentially, we’ll take a more agnostic approach to the brand and develop content which best suits the medium for which it’ll be seen and read.”

About GUNS & AMMO: Guns & Ammo (G&A), published by InterMedia Outdoors, is the preeminent, most respected media brand in the firearms enthusiast category. G&A covers the complete spectrum of firearms, accessories and related products and it reaches more enthusiast consumers than any other content provider serving this niche, including in print (Guns & Ammo magazine), online (gunsandammo.com) and on TV (Guns & Ammo TV, Guns & Ammo Classics and Personal Defense TV).

About INTERMEDIA OUTDOORS: InterMedia Outdoors, Inc. is the largest media company in the outdoor-enthusiast category, exclusively serving the information and entertainment needs of 50,000,000 outdoors enthusiasts, with the largest network of websites dedicated to hunting, shooting and fishing; a portfolio of 15 magazines including powerful brands such as Petersen’s Hunting, North American Whitetail, Guns&Ammo, In-Fisherman, Fly Fisherman, and Florida Sportsman; syndicated radio programming; 23 market-leading television productions, the largest library of outdoors television programming and Sportsman Channel, the only television network dedicated exclusively to hunting, shooting and fishing.

Contact:
Amy Sorrells, Sedan Communications: 404-550-4885; amyssorrells@comcast.net

Greg Hughes, Sedan Communications: 404-394-3700; ghughes5425@gmail.com

IMA to Introduce Square Bill at 2011 Bassmaster Classic

After 18 months of collaboration between three-time Bassmaster Classic qualifier Bill Lowen and the engineers at IMA Lures in Japan, IMA will release the Square Bill at the upcoming Bassmaster Classic in New Orleans, where Lowen will compete. As the name suggests, this new lure is a square-billed crankbait that combines the legendary hunting action of hand-crafted balsa lures with the consistency and durability of plastic.

“This lure is so much more versatile than any other square-bill I’ve fished,” said Lowen, who played an integral role in the many prototypes that led up to the final products. “I’ve dreamed of something like this for decades. It acts like the best handmade balsa baits. Every crankbait has a wobble, but the good balsa crankbaits hunt. They’ll jump off to the left, run a bit, jump off to the right, and always work their way back to the center. That action triggers bites.”

The IMA Square Bill has a stubby, rounded body that produces an earth-shaking wobble, bold eyes, a lexan lip and two sticky-sharp #6 hooks that’ll nab even the short-strikers, although most bass absolutely choke this bait down.

The lure runs properly right out of the package and the lexan lip and durable body mean that it can take more abuse than its balsa counterparts, which often need frequent tuning. The Square Bill runs shallower than other manufacturers’ square-bills, 2 to 3 feet deep on typical cranking tackle. Lowen, a noted shallow-water specialist, occasionally upsizes his line to burn it over grass or in the shallowest water possible. Despite the heavier line, the lure still maintains its signature action. At 3/8 of an ounce, it casts like a bullet, too, another advantage over the balsa cranks. In addition to a straight, steady retrieve and burning, Lowen also likes to twitch the lure and wake it.

“It’s just about a 12 month out of the year lure,” said Matt Paino, Vice President of Sales for IMA. “We expect that shallow water anglers coast to coast will consider this a ‘go to” for years to come.” IMA will release the Square Bill in 9 colors and it will retail for $16.99.

IMA Lures are distributed in the United States by Optimum Bait Company. For more information about IMA, go to www.imalures.com.

Contact:
Matt Paino
mattpaino@optimumbaits.com
(951) 676-6384

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