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Archive for August, 2010

Steiner Kicks Off 2010 Savings Fest Rebate Programste

Steiner Kicks Off 2010 Savings Fest Rebate ProgramMOORESTOWN, New Jersey- Steiner is pleased to announce the launch of Savings Fest, a special rebate program that runs through December 31, 2010. With hunting seasons fast approaching and fall migrations on their way, Steiner is pleased to introduce its 2010 mail-in-rebate program. It gives outdoor enthusiasts the opportunity to purchase a wide selection of premium Steiner binoculars and get back a substantial amount of their hard-earned cash. Rebate values range from $25 to $100, depending upon model purchased between August 1 and December 31, 2010.

In order to take advantage of Steiner‘s 2010 Savings Fest, consumers simply need to purchase one of the Steiner binoculars listed below through an authorized dealer before the end of the year, complete the rebate certificate available at www.steiner-binoculars.com/special/specialoffers.html, and mail it along with an original copy of the sales receipt and original UPC barcode. The certificate must be postmarked by January 31, 2011 and received by February 15, 2011. The customer will receive a check from Steiner within eight to 10 weeks.

Rebates are available on the following binoculars:
$100 Rebate

$50 Rebate

$40 Rebate

$30 Rebate

$25 Rebate
8×44 Peregrine XP

7×50 Commander XP

10×42 Predator C5

8×32 Merlin

8×30 Navigator
10×44 Peregrine XP

7×50 Commander V

12×42 Predator C5

8×42 Merlin

8×30 Predator Pro

10×50 Nighthunter XP

10×42 Tactical R

10×50 Military/Marine

12×56 Nighthunter XP

10×42 Police

8.5×26 Wildlife Pro

8×56 Predator C5

10×50 Merlin

10.5×28 Wildlife Pro

10×56 Predator C5

10×42 Merlin

8×30 Wildlife Pro CF

12×40 Predator Pro

7×30 Navigator Pro C

7×50 Observer C

7×50 Marine

10×50 Police

7×50 Police

Steiner binoculars offers state-of-the-art, versatile binocular lines for all outdoor, military and law enforcement applications. You clearly don’t want to miss this opportunity to own the world’s best binoculars and save some money. Now is the time to invest in a Steiner binocular. To find a retail location near you, visit the Steiner website at www.steiner-binoculars.com/dealer.html.

Karen Lutto (830) 755-4308 or karen@hunteroc.com

Mike Nischalke (703) 380-3595 or mike@hunteroc.com


Nikon Sport Optics is pleased to announce the “Big Bucks Fall Rebate”, offering consumers a cash incentive to buy one of its popular Monarch X binoculars. For a limited time, consumers can receive a $100 rebate for purchasing Nikon’s best selling 45mm Monarch X binocular during the period of August 1through October 31, 2010.

“The “Big Bucks Fall Rebate” offer is timed perfectly for consumers looking to upgrade their binocular for this year’s hunting season,” said Jon Allen, Nikon Sport Optics’ General Manager. “This is a huge rebate and Nikon wants to help its customers have the best gear this year”.

Nikon offers the $100 mail-in rebate on all 45mm Monarch X binoculars (MSRP from $579.95 to $599.95). Consumers must submit the rebate form, postmarked no later than November 30, 2010 to be eligible to receive the offer. For complete details, visitwww.NikonPromo.com.

Nikon pushes its optical technology in its All Terrain Binocular line with features that benefit the hunter serious about low light performance. The Nikon Monarch X binocular series with 45mm objective lenses provide larger exit pupils for increased low light performance, while maintaining the balance and comparable weight of many competitors’ 42mm models. Available in 8.5×45 for the ultimate in light transfer and 10.5×45 for an ideal combination of power and performance, the Monarch X works equally well on tough stalks or longsits on stand.

By utilizing Nikon’s advanced Dielectric high-reflective multilayer prism coatings, the Monarch X delivers a brighter, more crisp view during critical dawn and dusk periods. The long eye relief (8.5×45=20.6mm and 10.5×45=16.0mm) multi-positionclick-stop eyecups make using the New Monarch X a simple pleasure for any user—with or without eyeglasses. The Monarch X also features Nikon’s legendary fully multicoated optics, waterproof/fogproof ruggedness and flip-down objective covers.

Nikon Inc. is the U.S. distributor of Nikon sports and recreational optics, world-renowned Nikon 35mm cameras, digital cameras, speedlights and accessories, Nikkor lenses and electronic imaging products.

For more information on Nikon’s full line of Riflescopes, Binoculars, Spotting Scopes, Fieldscopes and Laser Rangefinders, please contact: Nikon Sport Optics, 1300 Walt Whitman Rd., Melville, NY 11747-3064, or call 1-800-645-6687. www.nikonhunting.com.

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All Nikon trademarks are the property of Nikon Corporation

Media Contact
CJ Davis

Bushnell Brings a Host of New Features to the Next Generation of BackTrack GPS

BackTrack Point 3

BackTrack Point 5

Overland Park, KS. — Bushnell revolutionized GPS technology by making it simple for everyone to use with the popular BackTrack. The BackTrack allows you to set a location you want to get back to with a press of a button. Simply follow the arrow and the distance shown so you never have to worry about getting lost again. For 2010 they have introduced two new BackTrack models to the market with a greater host of features, while maintaining the simple operation of the original model.

The new BackTrack Point 3 and Point 5 models are compact and lightweight. The Point 5 has a carabiner clip and the Point 3 comes with a key ring to make it easy to secure them to a backpack, purse, belt loop or any attachment point.

Both models feature improved screen graphics and have the latest in GPS technology for quick satellite acquisition and enhanced signal sensitivity so users can quickly mark a location or take a compass reading.

Like the original BackTrack, the Point 3 allows users to mark up to three separate locations or waypoints. In compass mode the arrow points north and displays the direction you are facing in degrees.

The BackTrack Point 5 can store up to five separate locations. It has an integrated digital compass that resembles an actual compass. The Point 5 also includes latitude and longitude coordinates when in compass mode. It displays time, temperature and altitude as well, giving the user a wealth of valuable information for their hike or trip.

Both units display an arrow pointing in the direction of the marked waypoint with the distance to the destination. They have a backlit screen feature for low light conditions. The auto off feature turns the units off 5 minutes after the last button is pushed to conserve battery life. Measurement readings can be changed from U.S. to metric and the clock on the Point 5 can be set for civilian or military time.

The BackTrack Point 3 sells for a suggested retail price of $69.99 and the Point 5 for $89.99.

Model# Description Weight Size
360200 BackTrack Point 5 2.0 oz . 88” x 2.3” x 3.5”
360100 BackTrack Point 3 2.1 oz . 88” x 2.125” x 3.25”

For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.

Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.

ZEISS Announces New State-of-the-Art Tripod and Head

ZEISS Announces New State-of-the-Art Tripod and HeadCHESTER, Va., August 2, 2010 – Carl Zeiss is now offering a newly designed aluminum tripod set with many enhancements over its predecessor. This newest model features a state-of-the-art Photo/Video Head for quick and easy observation and photography using the ZEISS DiaScopes and PhotoScope. It also works well for most ZEISS binoculars with the ZEISS Binofix Tripod Adaptor. The features and benefits of the new design include:

* Smoother motion, improved fluid action
* More stability (counter balance spring)
* Built-in sliding balance plate
* Control arm can be mounted on either side
* Improved quick release plate

The tripod’s rugged leg set ensures stability in the field and is easy to adjust for all of your observation needs.

The new ZEISS Aluminum Tripod Set comes with spikes, a carrying strap and locking clips.

MSRP: $529.00

About Carl Zeiss:
Carl Zeiss is an international group of companies in the optical and optoelectronic industries. The company has representatives in more than 30 countries. Carl Zeiss is a stock corporation which is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

The products and services from Carl Zeiss set the standards in the Medical and Research Solutions, Industrial Solutions and Lifestyle Products markets. The ZEISS brand has stood for innovative ideas, precision and quality for more than 160 years. Around 13,000 employees work for Carl Zeiss around the world. During fiscal year 2008/09, they generated revenues of EUR 2.1 billion. As part of the Carl Zeiss Group, Carl Zeiss Sports Optics is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States.

For more information, visit: zeiss.com/sports or call 1-800-441-3005.

Shannon S. Jackson, Press Relations (804) 343-3608 or sjackson@shannonjacksonpr.com

VANGUARD’s New-for-2010 Includes Optics, Cases Shooting Sticks and More

VANGUARD's New-for-2010 Includes Optics, Cases Shooting Sticks and MoreWhitmore Lake, MI -VANGUARD, one of the global leaders in high-quality hunting accessories, today released a list of its 2010 bestselling spotting scopes, binoculars, window mounts, gun rests, gun slings and other accessories. These popular items were among several new products introduced at the National Shooting Sports Foundation’s SHOT Show 2010 in January.

Saberlock X fits today’s modern crossbows and provides reliable protection during travel. It’s o-ring sealed for water, dust and dirt resistance. Saberlock X has a durable construction with upper and lower lids as one solid piece of black high-density polyethylene. Just over 15 pounds, it’s lightweight, yet provides high-performance protection against rough travel. All-terrain wheels and two deluxe carrying handles make travel convenient. The inside is built tough, too, with high-impact egg-crate foam in the cam area, dual tie-down straps to secure the crossbow, a bolt holder that safely houses six bolts and a large padded scope cavity. Saberlock X also features five key lock latches for greater security.

It holds today’s modern crossbows and is available at an impressive street price of $199 with a three-year warranty.

Modeled after the popular GDS 6200 Series bow cases, Saberlock 83C and 83Z boasts all of the same features with a one-inch expanded height and weight to fit today’s radical riser designs. Saberlock is a hardcore bow protector with tie-down straps, a thick foam interior, and secure holders for up to 12 arrows. It’s tough on the outside, too, made of solid polyethylene with a 600D polyester inlay. Saberlock takes security seriously with a numeric key lock and padlock holders.

New-for-2010 Endeavor ED binoculars feature advanced optical technology, delivering sharpness and clarity like never before.

“Endeavor ED binoculars provide incredibly sharp viewing,” said Dana Barnier. “Its ED glass reduces color dispersion, enhances color resolution and contrast. Plus, they’re waterproof and fogproof to take on the elements.”

Other features include an ergonomic, open-bridge design for a comfortable use, a wide view angle, BaK4 roof prisms, an anti-reflection coating, large focus adjustment wheel and long eye relief. They’re available at a street price of $399.

Named “Best Spotting Scope” of 2010 by Outdoor Canada, Signature Plus is waterproof, fogproof and boats BaK4 prisms and large objective lenses. The innovation lies in its advanced optical system and multiple lens coatings for bright and sharp observation. Its larger-than-standard exit pupil provides greater light gathering viewing and significantly enhances the observation experience. Its ocular lenses, where the exit pupil is located, magnify the image quickly, enabling users to find the target with greater efficiency. Durable magnesium alloy construction means it will have years of great performance while boasting a considerably lower weight. Signature Plus is available in 60 or 80-mm objective lenses with straight or 45-degree angled eyepieces. Other notable features include a large focus wheel and rotating cuff on angled eyepiece models.

Best selling PH-242 pan head window mount with its industry-leading extra wide base of 1.6 in. (42 mm) enables mounting to decks, hunting blinds and other structures. It has a bubble level and a large quick release platform with weight balance adjustment. It has a five-year warranty.

Steady-Aim gun rest simplifies sighting in weapons or performing routine cleaning and maintenance. It has a heavy duty 1.5-inch steel construction and smooth precise micro elevation adjustment. The large central elevation adjustment dial provides a -5 to +20-degree angle range of movement getting users on target in almost any range position. An anti-vibration bag securely holds a rifle’s forearm and leather sling cradles the stock. Anti-slip rubber feet convert to spikes for on-the-ground shooting.

Constructed of rugged aluminum, Porta-Aim gun rest provides stable shooting support in an easily portable device for the fast-action hunter. Porta-Aim enables users get on target-and stay there-with a 360-degree swiveling bag.

Since 1986, VANGUARD has been one of the global leaders in hunting and outdoor accessories, including binoculars, spotting scopes, shooting sticks, tripods, ball heads, and gun and bow cases with first-of-its-kind features and capabilities. VANGUARD’s comprehensive product range meets the needs of a diverse range of all those who enjoy the outdoors, from the hobby birdwatcher to the avid big game hunter.

With ISO 9001 and 14001-certified facilities and hundreds of design patents, VANGUARD has earned a solid reputation that spans the world. VANGUARD products are available through its extensive global dealer and distribution network. For more information about VANGUARD products, visit www.vanguardworld.com. Contact:
734.449.1200 x 135 office

Vortex Optics Launches Long Range Ballistics Calculator and Custom Turret Service

Vortex Optics Launches Long Range Ballistics Calculator and Custom Turret ServiceIt’s a huge trend and doesn’t appear to be slowing down. Seemingly everyone today wants to maximize the full potential of their rifle and extend their effective hunting range.

Vortex optics met the high level of interest in long range shooting and hunting head on by launching its Long Range Ballistics Calculator (LRBC) program and Trajectory Matched Turret (TMT) custom turret service on its Web site.

Anyone can use the LRBC program to generate custom drop charts for specific rifles and preferred loads – and it’s free. Use the charts as references while hunting, to make ballistic comparisons etc. The data is yours. Data entered is stored and can be accessed and adjusted in each users individual account.

Custom, laser-cut TMT turrets are built using data entered into the LRBC program. Vortex TMT turrets give hunters and shooters the ability to quickly and accurately dial elevation when presented with a long range shot. Range the target, turn the knob to the corresponding marked yardage and hold dead on – it’s that simple. Of course, there is the human element involved. That’s where practice, knowing your equipment and learning to judge variables like wind velocity come in.

The new Web services are a natural fit for Vortex – After all, you can’t hit what you can’t see and many of Vortex’s riflescopes are ideally suited for long-range work.

“It’s a great tool for our customers,” said Joe Hamilton, Vortex Optics national sales manager. “Today’s rifles, calibers and modern ammunition coupled with an appropriate riflescope give hunters and shooters capabilities unheard of just a few years ago. 300 yards used to be a pretty long shot – today, armed with the right equipment, knowledge and practice, accurate shots 600 yards and beyond aren’t uncommon.”

To check out the exciting new programs, visit www.vortexoptics.com and click on the LRBC button.

American owned, Middleton, Wis. based Vortex Optics designs, engineers, produces and distributes a complete line of premium binoculars, riflescopes, spotting scopes, tripods and related accessories. Dedicated to exceptional quality, value and unrivaled customer service, Vortex backs its products with its unconditional, transferable, lifetime VIP-warranty. Built on more than 20 years of experience in the optics industry, Vortex is rapidly emerging as a leading brand in the optics market.

Media Contact:
Mark Boardman
Vortex Optics
(800) 426-0048

Petersen’s Hunting Magazine Names ZEISS DiaScope Editor’s Choice

Zeiss CHESTER, VIRGINIA – The new Victory DiaScope 85mm spotting scope from Carl Zeiss has been named Editor’s Choice by the staff of Petersen’s Hunting. The 2010 Spotting Scope Review, featured in the magazine’s September issue, compared spotting scopes from numerous manufacturers and the new ZEISS DiaScope, with its revolutionary Dual Speed Focus (DSF) system, beat out the competition as the top pick. Here’s what they had to say:

“The DiaScope features fluoride glass and a protective LotuTec lens coating to shed water, dirt and other optical result-robbing debris. We put this scope through its paces, and all the way to the 60x the images were bright and Beefeater-clear. The innovative Dual Speed Focus (DSF) system is something you almost have to try to believe. It automatically transfers from macro-adjustment to fine-tuning like no other scope. This is our pick of the litter, price be damned. $2,999; zeiss.com/sports.”

The DiaScope is available in 65mm or 85mm models, straight or angled, and the newly designed eyepieces include the Vario D 15-56x / 20-75x, the most powerful and versatile eyepiece on the market today. All DiaScope eyepieces feature Carl Zeiss’ LotuTec® water repellant coating and the new bayonet locking system securely locks the eyepieces onto the body of the scope yet still allows for quick and easy changing.

Other enhancements include the new, sleek rubber-armored exterior for improved feel and protection of the highly durable magnesium/aluminum housing and the exceptional optical performance of FL lens system produces extremely detailed, sharp and brilliant images, even in the most demanding lighting and weather conditions.

“We are thrilled and honored that the Petersen’s Hunting staff has named the new DiaScope Editor’s Choice,” said Erik Schumacher, president of Carl Zeiss Sports Optics. “Their recognition of our efforts to redesign the DiaScope with numerous enhanced features, including a truly revolutionary new focusing system, means a lot to all of us at Carl Zeiss. We are driven by desire to produce the finest optical experience possible in the field and will continue to innovate to ensure that ZEISS optics continue to deliver this.”

The new DiaScope from Carl Zeiss was also named a 2010 Editor’s Choice winner by Outdoor Life magazine.

About Carl Zeiss:

Carl Zeiss is an international group of companies in the optical and optoelectronic industries. The company has representatives in more than 30 countries. Carl Zeiss is a stock corporation which is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

The products and services from Carl Zeiss set the standards in the Medical and Research Solutions, Industrial Solutions and Lifestyle Products markets. The ZEISS brand has stood for innovative ideas, precision and quality for more than 160 years. Around 13,000 employees work for Carl Zeiss around the world. During fiscal year 2008/09, they generated revenues of EUR 2.1 billion. As part of the Carl Zeiss Group, Carl Zeiss Sports Optics is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States.

For more information, visit: zeiss.com/sports or call 1-800-441-3005.

Shannon S. Jackson, Press Relations (804) 343-3608 or sjackson@shannonjacksonpr.com

Super X3 20 ga. – Winchester Repeating Arms Adds 20 ga. To the Super X3

Winchester Repeating Arms Adds 20 Gauge To The Super X3 Shotgun LineMorgan, UT – Shooters who enjoy shooting a small gauge shotgun will fall in love with the new Super X3 20 ga. shotgun from Winchester Repeating Arms. Like its big brother, the Super X3 12 ga., the new 20 ga. model utilizes the same Active valve system, making it the fastest cycling shotgun in the world.

In 2010 the SX3 20 ga. is being offered in the Walnut Field model. This new model shotgun is sure to be popular with both target shooters and hunters.

Features of the SX3 20 ga. include the following:

  • Active valve system
  • Back-Bored technology
  • Perma-Coat™ UT finish
  • Cast / Drop shims
  • Pachmayr® Decelerator® recoil pad
  • Length of pull spacers
  • Ambidextrous safety
  • Hard chrome chamber and bore

The new 20 ga. SX3 is available in 26” and 28” barrel lengths.

Suggested Retail Price $1,199.

Mossy Oak® Camouflage Patterns Now Available on Select E-Z-GO® Vehicles

E-Z-GO-Utility Vehicle_smAUGUSTA, GA – E-Z-GO, a Textron (NYSE:TXT) Company, announces that select E-Z-GO ST utility vehicles are now available in several popular Mossy Oak® camouflage patterns.

Several Mossy Oak patterns, including Break-Up®, Shadow Grass®, Obsession®, Duck Blind® and Bottomland®, are available as options on the E-Z-GO ST Sport 2+2, ST 400 and ST 480 trail-utility vehicles. Owners of existing E-Z-GO ST vehicles also can upgrade their trucks with bodies and cowls in Mossy Oak camouflage patterns, available for ordering from E-Z-GO Genuine Parts and Accessories.

“E-Z-GO is pleased to partner with Mossy Oak to offer these proven, premier camouflage patterns on our most popular ST trail-utility vehicles,” said Kevin Holleran, president of E-Z-GO. “Camouflage is an important feature for many customers who depend on their E-Z-GO ST vehicle to power their active outdoor activities and lifestyle.

“Joining Mossy Oak to offer high-quality, branded camouflage on E-Z-GO ST trail-utility vehicles is yet another example of E-Z-GO’s commitment to exceeding customer expectations.”

To meet a wide variety of customers needs, E-Z-GO offers Mossy Oak camouflage patterns on several different models, including: ST Sport 2+2, ST 400 and ST 480.

To locate your nearest E-Z-GO authorized dealer or learn more about the complete line of E-Z-GO ST trail-utility vehicles, please visit www.ezgo.com.

E-Z-GO produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.

Free Fleece Pullover With Purchase From Bushnell

Bushnell Logo

Free Fleece Pullover When You Purchase a Bushnell Binocular, Riflescope,

Spotting Scope, or Laser Rangefinder With RainGuard

Click here to obtain printable version of the flyer below

August 2010

Free Fleece Pullover Promotion