Overland Park, KS. — Longer battery life, small size, good quality photos and video, and a reasonable retail price all helped the Bushnell Trophy Cam Trail camera set a new standard in the trail camera market in 2009.
The first feature to catch a person’s eye is the diminutive size of the Bushnell Trophy Cam. The camera fits in the palm of your hand and runs off of four or eight AA batteries. New technology has greatly increased the battery life and under normal use, the Trophy Cam will continue to take photos for up to a year on the same set of Lithium AA batteries. This money saving feature means fewer purchases of batteries and less maintenance of the camera in the field.
Bushnell is improving and expanding the already popular Trophy Cam line in 2010. Three Trophy cam models will be available, a standard model, a model with a built in color viewer and a new Bone Collector camouflage model in Realtree® AP™ camo. All of the models have the same photo and video capturing features. The only technological difference is the color viewer in the top of the line model.
The 2010 models of the Bushnell Trophy Cam have the following improvements:
In addition to the above improvements, the color viewer model now has a 2-inch color LCD viewer for quick in-the-field viewing of photos and built-in temperature and moon phase stamp with the date and time.
Other features standard in all the Trophy Cam trail cameras includes:
The Bushnell Trophy Cam has already proven itself in the field. The new models for 2010 continue to improve the efficiency of this line of trail cameras.
Models and retail prices:
Standard Model with B&W text LCD, Retail price $199.99
Bone Collector Model with B&W text LCD, Retail Price $229.99
Trophy XLT with Full Color LCD Viewscreen, Retail price $249.99
For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Cébé®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
Benelli’s revolutionary new Vinci 12-gauge has been named Shotgun of the Year by the Shooting Industry Academy of Excellence. This marks the 19th year that outstanding achievements have been formally recognized by industry leaders who, together, form the Shooting Industry Academy of Excellence.
Each year, the Academy presents awards for those innovations that set new standards of excellence through product design and service to the industry. Winners in this and other categories are determined by a vote of the 500-member Academy, drawn from the ranks of firearms industry executives, manufacturers, distributors and dealers.
Benelli’s Vinci is the most reliable-fastest shooting-softest kicking-lightweight shotgun in the world. Weighing less than seven pounds, the revolutionary Vinci is truly an all-around hunter’s dream gun, by providing unsurpassed Practical Speed Performance™ (PSP)-the practical “speed” shooters seek is a matter of how fast you can shoulder the gun…acquire the target…shoot…and recover from recoil to prepare for the next shot. The real timeline of performance speed is where the Vinci has no equal.
The innovative new In-Line Inertia Driven® operating system combined with the QuadraFit™ buttstock, incorporating the ComforTech Plus™ recoil reduction system, makes the Vinci the world’s softest kicking shotgun. This is accomplished without adding any weight to the gun. It’s unique modular design makes the Vinci the easiest shotgun in the world to assemble and disassemble for cleaning, maintenance, storage and transportation.
“We are delighted that the Vinci has been chosen by the Shooting Industry Academy of Excellence as this year’s Shotgun of the Year,” said Stephen McKelvain, Benelli USA’s VP of Marketing & Communications. “Coming from our peers in the firearms trade, this prestigious award validates Benelli’s commitment to innovation, reliability and most especially to quality.”
For the latest news and product information visit www.benelliusa.com.
ThermaCELL®, manufacturer of the only portable, butane-operated, area mosquito repellent will give away one Realtree® APG™ appliance each day in the month of August*. Each daily winner will also be entered for a chance to win the grand prize of 10 ThermaCELL products and 200 hours of refills.
Participants can also refer friends to the August Appliance-a-Day Giveaway. The participant with the greatest number of friend referrals will win a Hoyt® Turbohawk bow. The winner has the option of selecting the Bone Collector Turbohawk edition signed by Michael Waddell. Second and third runner-ups will receive a $150 gift card to Hoyt’s online store.
To enter the ThermaCELL August Appliance-a-Day Giveaway visit www.thermacell.com/giveaway.
Hoyt bows are engineered to be the toughest, longest-lasting bows on the planet, and they come with a warranty that reflects that. To learn more about Hoyt bows, please contact: Hoyt 543 N. Neil Armstrong Rd., Salt Lake City, Utah 84116-2887 or call (801) 363-2990 or log on to www.Hoyt.com.
ThermaCELL, a division of The Schawbel Corporation of Bedford, Massachusetts, utilizes patented technology to create cordless, portable appliances powered by replaceable butane cartridges. ThermaCELL Mosquito Repellent, the award-winning area repellent for outdoor enthusiasts is up to 98% effective at repelling mosquitoes, black flies and no-see-ums. For more information on ThermaCELL’s complete line of products, testimonials, or store locations visit www.thermacell.com or call 1-8-NO SKEETERS (866-753-3837).
*Winners from Canada will receive a Woodlands Camo Appliance; Realtree APG Appliance is not available in Canada.
Minneapolis, MN- In case you missed the video press conference released earlier this month, Viridian Green Laser Sights has now begun shipping every gun specific laser packaged with a FREE custom fit KYDEX holster. Viridian’s new laser sight/holster system marks a turning point for gun owners who have had a difficult time finding suitable holster options for their firearms with rail mounted accessories.
Viridian is the first rail mounted accessory company to include a free holster as a regular product offering. The high quality KYDEX holster represents a $39 value to the consumer.
Viridian produces gun specific laser/holster systems for Glock, Springfield XD/XDm, Smith and Wesson M&P, Ruger SR9, Taurus PT 24/7, and Walther P22/PK380. Retail pricing ranges from $199 to $279, depending on model. For more information on the full line of Viridian Green Laser Sights and holsters or to view the original press conference announcing the laser sight/holster systems, please visit www.ViridianGreenLaser.com.
ABOUT VIRIDIAN GREEN LASER SIGHTS
Viridian Green Laser Sights is the nation’s fastest growing laser sight manufacturer and was the first company to offer a compact green laser sight for use on pistols. Headquartered in Minneapolis, Minnesota, Viridian Green Laser Sights is devoted to utilizing cutting edge laser technology to offer compact, powerful, green lasers, for the civilian, military, and law enforcement markets. By utilizing its patent pending technology, the company prides itself on offering the brightest and highest quality laser sights available. Viridian Green Laser Sights are designed and built in the USA.
For more information please call 800-990-9390 or visit: www.ViridianGreenLaser.com.
SANTA ROSA, CA – Buff, Inc., known for stylish, versatile and innovative multifunctional headwear, unveils its new Mossy Oak® Collection for hunting adventurers at the 2010 Outdoor Retailer Winter Market.
The all-season Original Buff® and cold weather Polar Buff® now have been designed to match the elements in the new Mossy Oak® collection.
“We are thrilled to partner with Mossy Oak®,” said Shirley Choi Brunetti, general manager and vice president, United States. “Just about every market has adopted the versatility, functionality and protection of Buff® headwear, and the hunting market is no exception. We knew there was high demand among hunters, and we felt that now was an opportune time to partner with Mossy Oak®.”
The Mossy Oak® Buff® collection will include the Mossy Oak® Original Buff® in four SKUs for $22/each, and the Mossy Oak® Polar Buff® with Mossy Oak® printed fleece in three SKUs for $32/each. Each will feature natural elements digitized into the fabric, and will be available in a number of Mossy Oak®’s most popular patterns including Break-Up® Infinity™, Treestand®, Duck Blind®, and Obsession® (available in the Original Buff® only).
The new Mossy Oak® Buff® collection will be available in July 2010.
Please visit www.buff.us for new products, as well as up-to-date company news, a “how-to-wear” demo video, images and much more.
Buff, Inc. produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.
San Bernardino, Calif. – GunVault is proud to announce that its MicroBioVault was recently honored as “Safety Product of the Year” by the Shooting Industry Academy of Excellence. The MicroBioVault’s unique, notebook-style design allows one to securely transport a handgun or valuables. Incredibly compact and lightweight, this safe will fit inside a briefcase or daypack and can be quickly accessed with GunVault’s No-Eyes® keypad and biometric fingerprint recognition technology.
“We are thrilled to receive this award from Shooting Industry,” said Mike Baker, president of GunVault. “It’s a tremendous honor to be chosen as this year’s best when it comes to security products from such an esteemed group of industry leaders.”
The award was presented on July 23, 2010 during the 8th Annual Shooting Industry Masters in Grand Island, Neb. The 500-member academy, comprised of manufacturers, distributors and dealers considered 114 product entries and 41 service award entries this year. This marks the 19th year that these outstanding achievements have been formally recognized by the academy.
The MicroBioVault uses biometrics, specifically fingerprint recognition, to access the safe contents faster and more securely than ever before. A high-performance algorithm is used to achieve speedy identification of enrolled fingerprints and at the same time has a very low False Reject Rate (FRR). The system can handle up to 60 fingerprint templates.
The MicroBioVault is constructed of tamper-proof, heavy-gauge steel and features a soft foam interior to protect contents. The keypad triggers a lid that not only has a high-strength lock mechanism, but also performs reliably, time after time. Precise fittings are virtually impossible to pry open with hand tools. Powered by four AA batteries that last one year under normal conditions, the audio and LED low warning clearly indicate when the batteries need to be replaced. Back-up key is also provided for emergency access.
For additional information about the Shooting Industry Academy of Excellence, visitwww.shootingindustry.com.
SPRINGFIELD, Massachusetts— Smith & Wesson Corp., the legendary 158-year old firearms maker announced that it has begun shipping the new BODYGUARD 380 semi-automatic pistol and BODYGUARD 38 revolver. Incorporating the latest advancements in personal protection technology, the new BODYGUARDS offer consumers a new uniquely engineered, lightweight, self-defense firearm with built-in laser sights.
“The new BODYGUARD 380 pistol and 38 revolver combine our company’s innovative design and manufacturing techniques with the technology of one of the industry’s leading laser optic companies, Insight Technology,” said Tom Kelly, Vice President of Marketing for Smith & Wesson. “Each model has truly been designed and built from the ground up in order to provide consumers with a reliable and quality firearm that matches their personal protection needs. The BODYGUARD products are unique as they are the first handguns designed with built-in lasers. Both the pistol and the revolver are lightweight, compact and concealable for personal protection and concealed carry.”
BODYGUARD 380 Pistol
Compact, sleek and ergonomic, the BODYGUARD 380 delivers personal protection in an easy-to-carry platform. Chambered in .380, the lightweight pistol features a high-strength polymer frame with a black, Melonite® coated stainless steel slide and barrel. The new BODYGUARD 380 is standard with a 2 ¾-inch barrel, which contributes to an overall length of 5 ¼-inches and an unloaded weight of only 11.85 ounces.
The new pistol features a double-action fire control system, which allows for rapid second-strike capability. The BODYGUARD 380 has been further enhanced with a smooth trigger pull. Adding to its simplicity, the BODYGUARD 380 is standard with a manual thumb safety and an external take down lever and slide stop. On the lower portion of the frame, the pistol has been fitted with an integral INSIGHT® laser, which is easily operated by both left and right-handed shooters. With its slim-line ergonomic grip, the pistol is comfortable in the hand and points naturally. To help aid in quick sight acquisition when the laser is not in use, the pistol includes black, Melonite-coated, stainless steel, drift adjustable dovetail sights. The BODYGUARD 380 is standard with a 6+1 magazine capacity.
BODYGUARD 38 Revolver
Chambered in .38 S&W Special +P, the BODYGUARD 38 continues Smith & Wesson’s line of reliable small-frame self-defense revolvers. The BODYGUARD 38 delivers the optimal combination of accuracy and simplicity. With its lightweight design, the BODYGUARD 38 allows for discreet carry and its hammerless design provides a snag-free presentation. The five-shot revolver features a short 1.9-inch barrel, which contributes to a compact overall length of 6.6 inches.
Weighing in at 14.3 ounces, the BODYGUARD 38 features a one-piece aluminum alloy upper frame along with a steel reinforced polymer lower frame. The barrel and cylinder on the revolver are both stainless steel. The stainless steel cylinder is coated with a durable, non-reflective, matte black PVD finish for long term carrying and low light presentation. Designed to accommodate both left and right-handed shooters, the revolver features an easily manipulated ambidextrous cylinder release on the top of the frame. The revolver is further enhanced with an ergonomic one-piece rubber grip and a smooth trigger pull.
On the right side of the frame, the revolver has been fitted with an integral INSIGHT laser, allowing precise shot placement in low light conditions. For fast target acquisition when the laser is not in use, the revolver sports a notch-style rear sight and a pinned black blade front sight. The BODYGUARD 38, with its double-action only design, can be easily concealed for discreet carry.
At the core of the new BODYGUARD line of firearms is the capability of the INSIGHT laser. Allowing for optimal accuracy, both the BODYGUARD 380 and 38 are fitted with a red laser sight designed and produced in conjunction with Insight Technology. A world leader in the design, development and manufacture of tactical lasers, Insight Technology designed the integrated laser system to perfectly mate with the new pistol and revolver. Accurate, durable and easily adjusted, the integral laser provides shooters with added confidence by enabling quick sight acquisition under low light conditions.
The integrated laser sighting system enables faster target acquisition for shooters of all experience levels. By working closely together and designing the firearm and laser sight system to be integral, Smith & Wesson and Insight Technology have achieved a value proposition that allows more firearm customers to afford laser sighting system technology.
The BODYGUARD 380 pistol has an MSRP of $575 and the BODYGUARD 38 revolver has an MSRP of $625.
For more information regarding the new BODYGUARDS, please visit www.smith-wesson.com.
About Smith & Wesson
Smith & Wesson Holding Corporation (NASDAQ: SWHC) is a U.S.-based, global provider of products and services for safety, security, protection and sport. The company designs and constructs facility perimeter security solutions for military and commercial applications, and delivers a broad portfolio of firearms and related training to the military, law enforcement and sports markets. SWHC companies include Smith & Wesson Corp., the globally recognized manufacturer of quality firearms; Universal Safety Response, a full-service perimeter security integrator, barrier manufacturer and installer; and Thompson/Center Arms Company, Inc., a premier designer and manufacturer of premium hunting firearms. SWHC facilities are located in Massachusetts, Maine, New Hampshire, and Tennessee. For more information on Smith & Wesson and its companies, call (800) 331-0852 or log on to www.smith-wesson.com; www.usrgrab.com; or www.tcarms.com.
INSIGHT is a registered ® trademark of INSIGHT TECHNOLOGY
WEST POINT, MS — DecalGirl, one of the leading brands for protective and creative electronic device skins, has announced a new partnership with elite outdoor brand Mossy Oak, beginning with Mossy Oak’s newest camouflage, Break-Up Infinity.
DecalGirl offers cell phone skins for nearly 80 cell phone styles in a high-gloss coating or a matte/satin coating. The skins offer easy installation, superb protection, and wallpapers to correspond with the camouflage.
“We are very excited about the addition of Mossy Oak designs to our designer family. Their designs have always incorporated the most innovative uses of color and pattern in the world of camouflage, and we’re thrilled that they have chosen to partner up with us in bringing their fantastic designs to a whole new set of products,” said Drew Harbuck, head of DecalGirl’s Promotional Sales and Marketing.
DecalGirl was formed in 2003 by a young couple who originally focused on high quality, removable graphics for vehicles. They now produce graphics for laptops, gaming consoles, cell phones, and more. For more information, visit them on the web at www.decalgirl.com or call (866) 841-0922.
DecalGirl produces official licensed products of Mossy Oak/ Haas Outdoors Inc. Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak (www.mossyoak.com). Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, and Mossy Oak Properties.
Southport, CT July 30, 2010 – Sturm, Ruger & Co., Inc. (NYSE:RGR) is proud to announce that a Ruger® handgun has been named the Shooting Industry Academy of Excellence “Handgun of the Year” for the third straight year. The Ruger SR9c™, the first line extension in the SR9® striker-fired pistol, is the compact version of one of the slimmest and most ergonomic 9mm pistols on the market today.
“Ruger is honored to receive this award for the third year in a row,” said Ruger President and CEO Mike Fifer. “We are gratified that Ruger’s innovation and excellence in product design has once again been recognized by members of the firearms community.” The SR9c compact pistol gives customers a very comfortable carry option in a reliable, 9mm platform. Incorporating the best features of the full-sized SR9, the SR9c offers an even smaller, more concealable option, ideal for discreet carry. “The SR9c reflects our commitment to provide consumers with affordable, quality products that meet their needs,” Fifer said.
The award was presented during the 8th Annual Shooting Industry Masters in Grand Island, Nebraska on July 23rd. The Academy, a 500-member group consisting of manufacturers, editors, writers, distributors and retailers from within the shooting industry, votes to honor outstanding achievements in product design and service to the industry.
The SR9c compact pistol weighs 24 oz. and features an overall length of 6.875”, a height of 5.00”, and the same slim 1.27” grip width as the full-sized SR9. It comes with two magazines that provide options in both capacity and grip size. The standard magazine holds 10 rounds and features a flat bottom butt plate; a finger grip extension floor plate also is included. The second magazine features a grip adapter and holds 17 rounds, instantly transforming the smaller, compact grip into a full-sized 9mm grip. The 3.50” barreled pistol features an integral accessory rail that accommodates most lights and lasers.
The Ruger SR9c compact pistol utilizes the same adjustable, high-visibility 3-Dot sight system as its full-sized predecessor, setting it apart from many compact pistols that offer only fixed sights. New serrations are located on the front portion of the slide, making it easier to both manipulate the slide and to press check the chamber. The SR9c features a glass-filled nylon frame and through-hardened slide in either a brushed stainless or blackened finish. It also is available with two, 10 round magazines for those states or locales that limit magazine capacity.
Just like the original, full-sized SR9, the SR9c is loaded with modern safety features like a 1911-style ambidextrous manual safety, internal trigger bar interlock and striker blocker, trigger safety, magazine disconnect, plus a visual and tactile loaded chamber indicator.
For more information on the new SR9c compact pistol, or to learn more about the extensive line of Ruger firearms, visit www.Ruger.com or www.Ruger.com/SR9c. To find accessories for the SR9c and other Ruger firearms, visit www.ShopRuger.com.
About Sturm, Ruger: Sturm, Ruger was founded in 1949 and is one of the nation’s leading manufacturers of high-quality firearms for the commercial sporting market. Sturm, Ruger is headquartered in Southport, CT, with plants located in Newport, NH and Prescott, AZ.
BIRMINGHAM, ALABAMA – We’ve all heard the Boy Scout motto “Be Prepared,” and nothing could be more appropriate in helping prepare hunters with better planning than having essential information in the palm of their hand with HuntMate or HuntMatePro iPhone apps.
No matter where in the world they’re at hunters with iPhones (and soon other “smartphones” listed below), can take advantage of the latest advancements in technology they offer for use all at a onetime charge of $9.99 for HuntMate or $19.99 for HuntMatePro. Each packs an incredible array of data into an easy-to-use handheld iPhone application – or “app” in tech-speak — designed specifically to help hunters in the field.
Developed by Sammy Lee, an outdoor industry veteran of over 30 years, the HuntMate apps are finding popularity worldwide since going “live,” following the success of Lee’s fishing apps called FishMate, FishMatePro and FirstMate all launched in the spring of 2010.
“Every hunter knows to increase their odds of taking that trophy, they need to be in the woods or fields when game are most active,” said Lee. “HuntMate and HuntMatePro show you the best “Hunting Times” for the day based on the Solunar Times. And it works.”
Features and benefits are plenty. A touch of the numerous screens include the “Hunting Times” page with the times for moonrise and moonset, sunrise and sunset, plus the major and minor feeding times and the current moon phase. The Weather page has the current weather conditions and long range forecast for the next six days at their immediate location or worldwide for optimal planning. There’s also a “Trophies” page to store photos to send to their buddies and record pertinent information for future trips.
“For even more offerings,” said Lee, “the advanced HuntMatePro includes color weather radar with a near 100 mile range updated every 15 minutes; an extended forecast prepared for your current location or anywhere else including temperature, humidity, heat index, barometric pressure, wind speed and direction. Another touch of the screen loads you up with hunting tips and delicious game recipes from the most informed sources in the industry, plus Geo-Tracking and GPS location coordinates data.
“When a hunter uploads a photo to the Trophies page, on HuntMatePro, immediately after taking their game, they’ll find an ‘i’ on the Google Map. When the ‘i’ is touched, the Google Map opens up and will take the hunter from anywhere in the world directly back to the exact spot where the photo was taken and posted. Geo-Tracking helps get the hunter back to their ‘Secret Spot’!
“Both hunting apps give you all the information you need to plan a trip anywhere in the world,” said Lee, “and we plan to have more user friendly and essential updates along the way.”
Each app can be purchased online at Apple’s iTunes Store in the Apps section. They require either an iPod Touch, iPad, iPhone OS 3.0 or higher and iTunes. A version for other smartphones such Blackberrys and Droids will be ready for download in the near future.
HuntMate and HuntMatePro along with FirstMate, FishMate and FishMatePro are designed by Sammy Lee Enterprises, Inc. For more information go to: www.HuntMateapp.com or call 205-980-4486.